The Dove Self Esteem Project has been working for several years on promoting women’s self esteem and demystifying the beauty myth. Recently, this mission was extended to children. According to the brand’s research, 6 out of 10 girls stopped doing something they love because they felt uncomfortable with their appearance. Lisbon agency TORKE+CC was asked to introduce the Dove Self Esteem Project in Portugal for the very first time and generate awareness among adults about the impact that their behavior may have on children’s self esteem. The agency created a carbon paper ad, a press ad in Pais & Filhos parenting magazine, challenging readers to test their memory by writing down the worst thing they remember being called in their childhood. A pen was provided on the page. What readers didn’t know was that a piece of carbon paper underneath the page would lead to their word being imprinted on the shirt of a child on the next page with the accompanying text, “Words Mark Children Forever”.
Posted in Uncategorised
Tagged André Rabanéa, Daniel Machado, Diogo Teixeira, Hugo Tornelo, João Pereira, Nuno Trindade, Pedro Alegria, Rui Pica, Rui Santos, TORKE+CC, Zeynep Rabanéa
Control Arms, a worldwide coalition fighting for approval of the Arms Trade Treaty, is running “The exhibition that shouldn’t exist”, a collection of paintings designed to look like abstract artworks in a first sight. When people read placards beside the paintings, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting.
Posted in Ambient, Control Arms, Interactive, TV Ads Cinema and Online Videos
Tagged ComOn, Emanuel Serôdio, Fabio Cristo, Leo Burnett, Leo Burnett Lisboa, Luciana Cani, Pedro Ribeiro, Steve Colmar, Take It Easy
B-Bicycle Culture Magazine (B – Cultura da Bicicleta Magazine) in Portugal is running Project Carma, a project involving a bicycle made from the scrap of a car with the mission to make up for the kilometers it ran in its previous life. The initiative aims to relaunch the discussion about mobility and ecology in Lisbon. The project includes a limited edition of cyclist accessories made from the car’s upholstery and has inspired a short film produced by Albiñana Films.
Posted in Ambient
Tagged Afonso Azevedo, Albiñana Films, António Silva, Douglas Cardoso, Leo Burnett, Leo Burnett Lisboa, Leonardo Pinheiro, Luciana Cani, Nuno Salvaterra, Pedro Pinho, Pedro Ribeiro
Amnesty International is using a print advertising campaign to raise support for “Shadow of the Condor”, a photographic project by Joao Pina exploring the legacy of Operation Condor, a secret plan by the military regimes of Argentina, Bolivia, Brazil, Chile, Uruguay and Paraguay in the late 1970s to eliminate their political opposition. Four print ads show Joao Pina photographs set as jigsaw puzzles, each with one missing piece. “Please help us to complete the Shadow of the Condor”, a project that is investigating and revealing the human rights abuses perpetrated by the dictatorships of Argentina, Bolivia, Brazil, Chile, Paraguay and Uruguay, who tortured, murdered and disappeared thousands of people, during Operation Condor in the 1970s. Take action and donate on www.emphas.is”
Lisbon digital agency Excentric has followed on from the smashing success of 2010′s “The Digital Story of the Nativity” with “Digital Santa Claus”. What does Santa do in the other 11 months of the year? Does he stay in the North Pole or does he go on vacations? This is the story of Santa Claus’ life, told by social networks.