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Amnesty Dog’s Life - October 6th, 2009

Amnesty International in Portugal presents “Dog’s Life”, a commentary on the growing social injustice being found in Europe. The problem is not animals living like people. But rather people living like animals.

Amnesty Dog's Life

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location Portugal (Portugal).

Red Cross Hope Store in Lisbon

Red Cross Portugal (Cruz Vermelha) opened up Hope Store, a temporary store developed for the Christmas 2008 season by Leo Burnett Publicidade. The Portuguese Red Cross raised funds for its main causes during the Christmas Season with the sale of a new product: Hope, available at a retail store inside a popular shopping mall in [...]

Honda GPS Wrong Way

Another campaign from Fischer Portugal, this time promoting Honda’s Compact Navigation System (GPS). Three illustrations reveal the tunnelling aspirations of a mouse, an escaped prisoner and a cheater, using mixed media technique including plasticine, photography and CGI. “One simple miss can make one big mess”.

Honda Jazz – Your Ears Can Help You Park - June 16th, 2009

Honda presents its front and rear end parking sensors in the Jazz with a print advertising campaign from Fischer Portugal. “Your ears can help you park”. Sounds provided for car parks here are opera singers (It’s not over until the fat lady sings), bell ringing priests and bagpipers.

Honda Jazz Opera Singers

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Posted under Inspiration, Print Press Posters Billboards

Location Portugal (Portugal).

Economico And it all ends in money - May 22nd, 2009

The Diário Económico, an economics newspaper in Portugal, presents four communist leaders represented on paper. Karl Marx (100 Mark German Democratic Republic, 1964), Che Guevara (3 peso, Cuba 2004), Vladimir Lenin (100 roubles, Soviet Union, 19), and Mao Tse Tung (5 yuan, China). “E tudo termina em dinheiro” is translated in English as “And it all ends in money”.

Che Guevara in Economico print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Portugal (Portugal).

Ecological Business Cards - May 16th, 2009

Fischer Portugal recently had the challenge of designing an ecological business card for an environmental consultant, Andrea Romani. Business cards are usually made of paper. But using paper, even recycled, is not good for the environment. To avoid this issue, the advertising agency decided not to print any cards at all. Instead they created a rubber stamp to turn re-usable material into business cards.

Ecological Business Card

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Posted under Design, Inspiration, Print Press Posters Billboards

Location Portugal (Portugal).

Amnesty Everybody Is Against Everybody - March 28th, 2009

Amnesty International Portugal reminds us that somebody needs to be on the side of the victims of war, in a dark animated commercial. The 60 second advertisement portrays the gruesome realities of war through the ages, ending with the line, “Everybody is Against Everybody. Somebody has to be for them.”

Bayoneting in Amnesty International Everybody is Against Everybody

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location Portugal (Portugal).

Economico See Beyond - February 20th, 2009

Portuguese news portal Economico is promoting its capacity to help see beyond the trivial with this print advertising campaign from Fischer Portugal. A periscope is used to see the headings above the clutter of caricatures and objects of art.

Economico See Beyond Caricatures

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Posted under Inspiration, Print Press Posters Billboards

Location Portugal (Portugal).

Showoff because there are already enough ways to kill your idea - February 13th, 2009

Showwoff Films in Lisbon, Portugal, present themselves as the film production company for creatives who are worried about having their idea killed. “Because there are already enough ways to kill your idea.” Images are used to portray threats to innocent ideas: creative reviews (shark), global brand guidelines (syringe), legal department recommendation (iceberg), client thinks he’s creative (Jason), new creative director (cat), budget (guillotine), new marketing manager (big bad wolf), and ideas sent by email (toilet).

Showoff Shark print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Portugal (Portugal).

Pampero Ephemeral Museum in Lisbon - January 26th, 2009

Leo Burnett Lisbon is promoting the Pampero Rum brand in Portugal, with the Pampero Fundación sponsored Ephemeral Museum, an open-air museum exhibiting work by a variety of street artists. The first Ephemeral Museum (Museu Efemero), located in Bairro Alto, in the heart of Portugal’s capital, Lisbon, features the works of international artists Dolk and Jef Aerosol, as well as national artists in the making of pieces such as Efeito Magenta and O Colectivo Bitmap. From January 29 on two new sites will open, in São Bento and Amoreiras.

Image from Ephemeral Museum

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Posted under Ambient, Inspiration

Location Portugal (Portugal).