AMI (Assistência Médica Internacional), a medical assistance program in Portugal, reminds us in their Christmas print and film advertising campaign that during the Christmas season there are people on the streets who are not doing Christmas shopping. They live on the streets all year round. “This Christmas, AMI helps you to make a difference.”
Posted in Christmas, Print Press Posters Billboards, TV Ads Cinema and Online Videos
Tagged David Marques, Digital Mix Música, Gonçalo Santos, Illusion Casa de Pós Produção, José Quintela, Luis Moreira, Pedro Ferreira, Y&R, Y&R Portugal, Zoe Films
Tourists in Portugal are being introduced to Portuguese literature through Tell A Story, a bookshop on wheels selling translations of Portuguese classics. “Once upon a time there was a country born with the gift of writing, an author that wanted to tell a story, a book that wanted to be read, a tourist that did not speak Portuguese and a bookshop that did not know how to remain in the same place. All of them joined together and wrote a new story.” This is how the story of the 4 wheel book store begins, as told in www.tellastory.com.
The Dove Self Esteem Project has been working for several years on promoting women’s self esteem and demystifying the beauty myth. Recently, this mission was extended to children. According to the brand’s research, 6 out of 10 girls stopped doing something they love because they felt uncomfortable with their appearance. Lisbon agency TORKE+CC was asked to introduce the Dove Self Esteem Project in Portugal for the very first time and generate awareness among adults about the impact that their behavior may have on children’s self esteem. The agency created a carbon paper ad, a press ad in Pais & Filhos parenting magazine, challenging readers to test their memory by writing down the worst thing they remember being called in their childhood. A pen was provided on the page. What readers didn’t know was that a piece of carbon paper underneath the page would lead to their word being imprinted on the shirt of a child on the next page with the accompanying text, “Words Mark Children Forever”.
Posted in Ambient, Dove
Tagged André Rabanéa, Daniel Machado, Diogo Teixeira, Hugo Tornelo, João Pereira, Nuno Trindade, Pedro Alegria, Rui Pica, Rui Santos, TORKE+CC, Zeynep Rabanéa
Control Arms, a worldwide coalition fighting for approval of the Arms Trade Treaty, is running “The exhibition that shouldn’t exist”, a collection of paintings designed to look like abstract artworks in a first sight. When people read placards beside the paintings, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting.
Posted in Ambient, Control Arms, Interactive, TV Ads Cinema and Online Videos
Tagged ComOn, Emanuel Serôdio, Fabio Cristo, Leo Burnett, Leo Burnett Lisboa, Luciana Cani, Pedro Ribeiro, Steve Colmar, Take It Easy
B-Bicycle Culture Magazine (B – Cultura da Bicicleta Magazine) in Portugal is running Project Carma, a project involving a bicycle made from the scrap of a car with the mission to make up for the kilometers it ran in its previous life. The initiative aims to relaunch the discussion about mobility and ecology in Lisbon. The project includes a limited edition of cyclist accessories made from the car’s upholstery and has inspired a short film produced by Albiñana Films.
Posted in Ambient
Tagged Afonso Azevedo, Albiñana Films, António Silva, Douglas Cardoso, Leo Burnett, Leo Burnett Lisboa, Leonardo Pinheiro, Luciana Cani, Nuno Salvaterra, Pedro Pinho, Pedro Ribeiro