The Inspiration Room

Leo Burnett Warsaw has won a Golden Drum for “Eyes”, a print advertisement for Max Factor. The ad is one of a set of three, designed to promote Masterpiece Max mascara, a product that gives women not only definition but also 400 percent lash volume. The print visuals were created in an exaggerated way to leverage this exceptional volume. The eye is always the center-point for the visually emphasized mascara and we may be sure that one will look into these eyes.

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Tags to other posts: Leo Burnett, Leo Burnett Warsaw, Max Factor

Posted under Inspiration, Print Press Posters Billboards

Location (Poland).

Sensi Soft, www.sensisoft.com, today’s Site of the Day, is a global services and software company specializing in classified advertising solutions. The company, based in Poland, focuses on providing database solutions for online companies such as Friday, using PostgreSQL, Python, Django and Ubuntu. The Sensi Soft site is basically the PR wing of the company, giving potential customers a way of exploring their services in an interactive way.

At the heart of the site is an information pillar, holding posters and notices. “About Us” is set in London 1880, with the sounds of horses, the London Tower and Big Ben in the background. Travel in time to Moscow in 1920 to explore Sensi Soft’s usability audit, generalist and vertical platforms, and jobs platform. Existing customers are highlighted in Chicago 1940 at 3.55 am. Downloadable resources are available in Paris 1970. The method is explained in Barcelona, 2008. To contact the company, you need to be in Tokyo in 2030.

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Tags to other posts: Endorfine, Sensi Soft

Posted under Inspiration, Interactive, Site of the Day

Location (Poland).

Children surfing on the net come across situations that have the potential to destroy innocence and haunt them forever.

The Saferinternet.pl Consortium (Nobody’s Children Foundation and NASK) in Poland commissioned two television commercials, Execution and Peepshow, to remind viewers about the need to protect children from online violence and pornography. The super at the end of each spot, “Protect your children from internet”, is a clumsy translation of the original Polish.

The campaign aims at making Polish parents more conscious of what content their children can find, while using the Internet without any parental advisory. This could help adults determine what is and what is not appropriate for their children. Messages for the youngest Internet users will refer them to Sieciaki.pl project, where children can find answers to any doubts encountered when surfing. The motto of the overall campaign (print, online and television) is: “Internet is a window to the world. The WHOLE world”.

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Tags to other posts: Frank Vroegop, La PAC, McCann Erickson, Warsaw

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Poland).