Inspiration Room posts relating to: Poland

Don’t Drive with a Hangover

Drinking while affected by an alcohol-induced hangover is being challenged in “Nie jedź na kacu”, (Don’t Drive with a Hangover) an integrated advertising campaign being rolled out in Poland. Research has shown that 75 percent of drunk drivers are those driving on the “second day”, with a hangover. The campaign addresses this concerning statistic with a website, niejedznakacu.pl, Facebook page, and two Youtube videos (60 seconds and 30 seconds). The events leading up to the tragic death of a young boy on the road, are explored from two perspectives, that of the victim and that of the offender. The campaign includes radio advertising and a set of large stickers. “Don’t drive with a hangover. Turn on thinking. Your hangover can cost someone’s life.”

Don't Drink with a Hangover

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Posted in TV Ads Cinema and Online Videos | Tagged , | 1 Comment

Heineken U-Code

Heineken introduced their new brand message: “Open Your World” during the Heineken Open’er Festival in Poland with “U-Code”, a QR-powered icebreaker. At the Heineken tent festival attendees were able to create their own U-codes, QR stickers carrying their personal messages about themselves. The U-codes were a hit, with over 5000 stickers printed over the four days of the festival, 30 June to 3 July 2011.

Heineken U Code

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Posted in Ambient, Heineken | Tagged , | 3 Comments

Friend request for AIDS in Poland

Polish Red Cross (Polish: Polski Czerwony Krzyż, abbr. PCK) used the Facebook “Friend Request” feature to warn young people about the dangers of having sex with someone you barely know. Working with Saatchi & Saatchi Poland, Red Cross created a profile of Ali Skoczewskiej, a beautiful young woman, and sent the friend requests to young Polish Facebook users. They had to decide whether they want to confirm the relationship, based on her name and photo alone, just like it happens in a pub when you meet someone new. If they confirm the request, they can see the only post that Alice has on her wall, a video entitled “Do you remember how we met?”. The Facebook user becomes the hero of the movie but discovers at the crucial moment that he’s become HIV positive. The punchline: “Friend request. Would you accept one in a real life? HIV spreads via sexual contact”.

Ali Skoczewskiej

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Posted in AIDS, Red Cross Red Crescent, TV Ads Cinema and Online Videos, World AIDS Day | Tagged , , , , , | Leave a comment

What a person can miss, a machine will find

Amazonki, a Polish support organisation for women affected by breast cancer, worked with womenswear stores to raise awareness of the effectiveness of mammograms. The campaign, which won Grand Prix in the New or Innovative category at the 2011 Golden Drum Awards, involved a store security tag printed with the headline, “What a person can miss a machine will find” (“To, co człowiek przegapi, znajdzie maszyna. Wczesny sygnał ratuje życie. Umów się na mammografię”). The tags were added to bras by shop assistants at H&M, Warsaw, after customers bought them. As the customers left the store the tags set off the security gate, drawing attention to the reliability of a machine in detecting lumps, along with the information website, zrobmammografie.org.

What a person may miss a machine will find

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Posted in Breast Cancer, Direct Market | Leave a comment

Secrets Behind Paintings

Sukiennice Museum, a gallery of 19th century Polish art at Poland’s National Museum in Kraków, has won Grand Prix for Direct Marketing at the Golden Drum Awards. The “Secret Behind Paintings” campaign was designed to engage a young audience when the museum opened after a complete renovation. “New Sukiennice”, an augmented reality app, brought paintings to life and showed their stories, showing short films with heroes emerging from the paintings. The app was part of an integrated campaign, including billboards, social networking and e-cards.

Sukiennice Museum Secrets Behind Paintings

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Posted in Interactive | Tagged , | 3 Comments