Drinking while affected by an alcohol-induced hangover is being challenged in “Nie jedź na kacu”, (Don’t Drive with a Hangover) an integrated advertising campaign being rolled out in Poland. Research has shown that 75 percent of drunk drivers are those driving on the “second day”, with a hangover. The campaign addresses this concerning statistic with a website, niejedznakacu.pl, Facebook page, and two Youtube videos (60 seconds and 30 seconds). The events leading up to the tragic death of a young boy on the road, are explored from two perspectives, that of the victim and that of the offender. The campaign includes radio advertising and a set of large stickers. “Don’t drive with a hangover. Turn on thinking. Your hangover can cost someone’s life.”
