Inspiration Room posts relating to: Philippines

Pepsi Liter of Light

Posted on November 14, 2012 by Duncan

Pepsi‘s partnership with the My Shelter Foundation Liter of Light project in the Philippines has won Gold for “The New” at the London International Awards. The Isang Litrong Liwanag (A Liter of Light) project, based on research by students from the Massachusetts Institute of Technology (MIT), involved installing solar bottle lights to provide a unique daytime lighting solution for urban poor communities living in homes without natural light sources. Pepsi sponsorship involved the installation of used plastic Pepsi bottles on roofs to refract sunlight into 55W of light. This cuts down electric bills and helps reduce carbon emission. The brand has installed over 20,000 lights through the combination of volunteer action, online donation and direct sponsorship.

Pepsi Liter of Light

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Posted in Ambient, Pepsi | Tagged BBDO, BBDO Guerrero | 1 Comment

Zombie Voters

Posted on October 30, 2012 by Duncan

The dead are sometimes more enthusiastic in voting than the living. In the Philippines, one form of electoral cheating is using a dead person’s name to vote, resulting in cases where votes by the “living dead” outnumber the votes that are casted by actual living voters. Campaigns Social Response, the corporate social responsibility unit of Campaigns & Grey, has rolled out ‘Zombie’ to encourage Filipinos to exercise their rights to vote, and be vigilant about electoral cheating, illustrated by zombie voters – dead people whose names are used in order to rig or manipulate the number of votes. Senator Koko Pimentel appears at the end to drive the message home.

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Posted in Halloween, TV Ads Cinema and Online Videos | Tagged Arkeofilms, Grey, Ike Avellana, Joel Ruiz | Leave a comment

Monster Radio Halloween in Manila

Posted on October 30, 2011 by Duncan

Manila radio station RX 93.1, better known as Monster Radio, is running with a Halloween theme, promoting the station’s House of Horror RX-Halloween party with a magazine advertising campaign. Frankenstein and the Mummy line up to listen.

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Posted in Halloween, Print Press Posters Billboards | Tagged DM9JaymeSyfu | 1 Comment

Saridon for Persistent Headaches

Posted on July 30, 2011 by Duncan

Bayer Philippines ran a confronting print and outdoor advertising campaign for Saridon analgesics, connecting the medication with serious headaches through troubling scenarios. A woman beating clothes in the laundry has her alter ego behind her laying out the same treatment. The same scenario is played out for a butcher and a carpenter. “For Persistent Headaches”. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.

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Posted in Bayer, Print Press Posters Billboards | Tagged Abet Bagay, BBDO, BBDO Guerrero, Paolo Gripo, Proximity | 1 Comment

Boysen Paints Dynamic Creatures

Posted on October 4, 2010 by Duncan

Pacific Paints in the Philippines is promoting Boysen paints with a new print advertising campaign featuring a snail, praying mantis and jellyfish, following on from the success of the Flowers campaign of 2009. The posters were created to celebrate the company receiving “Responsible Care”, an award for environmental safety. Using high speed photography, the design team used strobe lights, water pumps, splashing techniques, a shower head, mixing bowls and Boysen paints to create dynamic creature shapes.