Reach dental floss is presented as a metal detector on the beach and a bloodhound in the forest, in this print advertising campaign from Peru. “Reach. Finds what your toothbrush can’t”.
Inspiration Room posts relating to: Peru
Reach Finds What Your Toothbrush Can’t
Posted in Print Press Posters Billboards, Reach
Tagged DDB, Midas Digital, Pragma DDB
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Interbank 3 Minute Car Loans
Interbank in Peru ran a print advertising campaign using unfinished works of art to promote a three minute car loan application process. Mosaic, rug, pointillism and paper balls are used to demonstrate the concept of people beginning detailed work with great focus, before losing patience. “Some people can’t wait. We offer car loans granted within 3 minutes”. The campaign won a Silver Press Lion at Cannes International Festival of Creativity.
Mennen Speed Stick Extreme
Colgate is promoting Mennen Speed Stick deodorant in South America with an integrated advertising campaign featuring extreme sports. Online at Speedstick.com.mx, the campaign includes an augmented reality game, two viral videos featuring impossible skating stunts and underwater skating.
Posted in Colgate, Interactive, TV Ads Cinema and Online Videos
Tagged Fusion Atomica, Gonalo Otero, La Luz, Medialab, O'Bahamas, Y&R, Y&R Paris
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Crisol Books Imagine Harry and Frodo As You Wish
Crisol Books in Peru celebrate the power of imagination in this print advertising campaign aimed at teenagers. Harry Potter and Frodo Baggins, fictional characters recently developed in movies, are given alternative personas with the text, “Imagine him as you wish. Read”.
Posted in Print Press Posters Billboards
Tagged Contraste Digital, El Garaje Lowe, Harry Potter, Lowe, Rene Funk
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Banco Financiero Whatever Happens in Peru
Banco Financiero in Peru presents a print advertising campaign for investors in a world in crisis. If we thought the current financial crisis was bad, what would happen if we were invaded by aliens from outer space, attacked by giant reptiles, or inundated by rising oceans? There will always be billboards on high rise buildings to tell us that the interest rate remains at a competitive 8.5 percent. “Whatever happens you’ll earn 8.5%”.
