Inspiration Room posts relating to: Peru

UTEC Potable Water Generator

UTEC (Universidad de Ingeniería & Tecnología / University of Engineering and Technology) in Lima, Peru, promoted its application period for the 2013 engineering program by using a billboard to tackle the lack of drinking water in Lima. The billboard was designed to turn air into potable water as well as promoted the admissions test on March 3. The installment was made in December 2012 and is approximately 20 meters high (over 65 feet) and located off of the Panamericana Sur highway (at the 89.5 kilometer marker, a high traffic road that leads to the beach. The project won a Gold Outdoor Lion at Cannes International Festival of Creativity, as well as a Gold Clio for Content and Contact.

UTEC Water Billboard with bottle

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Reach Finds What Your Toothbrush Can’t

Reach dental floss is presented as a metal detector on the beach and a bloodhound in the forest, in this print advertising campaign from Peru. “Reach. Finds what your toothbrush can’t”.

Reach Metal Detector

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Interbank 3 Minute Car Loans

Interbank in Peru ran a print advertising campaign using unfinished works of art to promote a three minute car loan application process. Mosaic, rug, pointillism and paper balls are used to demonstrate the concept of people beginning detailed work with great focus, before losing patience. “Some people can’t wait. We offer car loans granted within 3 minutes”. The campaign won a Silver Press Lion at Cannes International Festival of Creativity.

Interbank Mosaic

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Mennen Speed Stick Extreme

Colgate is promoting Mennen Speed Stick deodorant in South America with an integrated advertising campaign featuring extreme sports. Online at, the campaign includes an augmented reality game, two viral videos featuring impossible skating stunts and underwater skating.

Mennen Speed Stick Extreme Site

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Crisol Books Imagine Harry and Frodo As You Wish

Crisol Books in Peru celebrate the power of imagination in this print advertising campaign aimed at teenagers. Harry Potter and Frodo Baggins, fictional characters recently developed in movies, are given alternative personas with the text, “Imagine him as you wish. Read”.

Crisol version of Harry Potter

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