This year, New Zealand was named the freest country on earth by the Fraser Institute. Amnesty International wanted to bring home to New Zealanders that elsewhere, every day, people are punished for attempting a quality of life similar to that of most New Zealanders. Trial by Timeline, launched online at trialbytimeline.org.nz in October 2013, uses online software to scan your Facebook Timeline to show you what global crimes you’ve committed. It searches for everything you’ve ever liked, posted or written. It studies your personal profile, your age, nationality, relationship status and political views before sentencing you to horrifically real punishments.
New Zealand beer DB Export 33 celebrates the hard work men put in to looking good for their significant others by drinking low carb beer. The 60-second spot shows a stereotypical smooth-talking pianist type showing the consideration (and love, emotion, and uhh commitment?) men show women by drinking low fat beer. “Let nothing come between a man and a great beer”.
Posted in DB, TV Ads Cinema and Online Videos
Tagged Adam Wills, Brett Coliver, Colenso BBDO, John Toon, Levi Slavin, Liquid Studios, Nick Worthington, Prodigy Films, Simon Vickers, Sound Planet, Tim Bullock, Toybox
In recognition of International Womens Day here’s a great story from New Zealand. YWCA Auckland has picked up a lot of attention over the last few months for their “Demand Equal Pay” campaign, focusing on the UN figures showing that women in New Zealand are paid ten percent less than men doing the same job. To even out this inequality the YWCA Auckland decided men should be charged 10% more. Through TV, print, online, and experiential, this campaign highlights how absurd it is for the two genders to be treated differently when it comes to money. Visitors to the demandequalpay.org.nz site find that the left and right sides remain unbalanced until they register their support for the campaign. The campaign includes a television commercial, a set of provocative print and outdoor ads, and stunts in which men are charged more for barbecued sausages and organic coffee.
Posted in Ambient, Interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos
Tagged Aaron Goldring, Andrew McGeorge, Andy Fackrell, Ben Barnes, DDB, DDB New Zealand, Factory Studios, Jonathan McMahon, Lisa Fedyszyn, Mango, Matt Webster, Sam Schrey, Simone Louis, Steve Kane, Thick as Thieves, Toby Morris, Toybox, Zoe McIntosh
MINI wanted to celebrate being the car behind the highly successful SPCA Driving Dogs campaign in New Zealand. While the campaign was underway and headlining around the world, Draftfcb Auckland ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.
SPCA Auckland has partnered with Mini to promote adoption of rescued dogs with an integrated advertising campaign featuring three dogs who have learned to drive. Three SPCA dogs were taught to drive a Mini Countryman and showcase just how intelligent they are. The theory is that New Zealanders will be so inspired by the level of intelligence that they’ll be more likely to adopt an SPCA dog. Monty, Porter and Ginny were filmed over eight weeks as they trained for their world first demonstration on Monday 10 December live on NZ television show Campbell Live. New Zealanders can meet Monty, Porter and Ginny, watch videos of the training, and find out about their local SPCA and check out some of the dogs up for adoption on a Facebook app drivingdogs.co.nz.