Inspiration Room posts relating to: New Zealand

Mistakes on NZ Roads Pause For Thought

New Zealand Transport Agency is challenging speeding New Zealand drivers to take seriously the likelihood that others on the road will make mistakes. A commercial, “Mistakes”, features a conversation between two drivers in the moment between a fatal mistake and a fatal collision. “No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.”

New Zealand Transport Agency Mistakes ad

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Air New Zealand Middle-earth is closer than you think

Air New Zealand is giving Hobbit fans the chance to join the celebration with the stars at the red carpet premiere of The Hobbit: The Desolation of Smaug in Hollywood. The Official Airline of Middle-earth is running an integrated advertising campaign in the build up to the premiere of the second film in The Hobbit Trilogy, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures. A key feature of the airline’s campaign, “Middle-earth is closer than you think”, is a competition to give three Hobbit movie fans an opportunity to attend the world premiere movie screening with a friend. A fourth lucky entrant will win a Middle-earth experience for two in New Zealand. Before entering, fans will need to watch the airline’s just-released video “Just Another Day in Middle Earth”, inspired by The Hobbit films.

Air New Zealand Middle Earth Captains

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DB Export Gold Fire at the Old Well

Let nothing come between a man and a great beer. That’s the premise for “Fire at the Old Well”, a television advertising campaign for DB Export Gold featuring Goldie, the latest incarnation of TV canine star Lassie. Goldie is the ultimate accomplice for the ultimate excuse for getting out of the yard, the board room, the wedding and the opera.

DB Export Fire at the Old Well

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Sky TV Come With Us

SKY TV New Zealand is running “Come With Us”, a television and cinema commercial featuring a smart ape, flying pigs and flaky superheroes. The spot encourages viewers to not just watch SKY, but join in, to be a part of it, be right in the thick of it. Cinematic images are combined with emotive poetry exploring our quest to ride the thrills and disappointments of our sporting endeavours, to laugh with the funny, cry with the tragic, and search out both the dark corners and the bright spots of our human story.

Sky TV Chimpanzee

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Naked Truth in New Zealand

The New Zealand Breast Cancer Foundation is running “The Naked Truth”, a television, digital and print advertising campaign designed to show the full range of breast cancer symptoms. Plans to use the breast cancer awareness film produced for NHS in Scotland were halted when New Zealand’s Commercial Approvals Bureau (CAB) advised the NZBCF that nipples are not permitted in TV advertising. Constrained by the “no nipples” ruling, the NZ Breast Cancer Foundation worked with agency Colenso BBDO to develop The Naked Truth, in which strategically-positioned pot plants, balloons and cupcakes illustrate symptoms such as skin changes, changes in size, and redness.

Naked Truth Painting

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