The Inspiration Room

Telecom New Zealand recently launched their new brand imagery with “Light of Mine”, an integrated advertising campaign, online at www.lightofmine.co.nz. A television commercial featuring animated passions takes people to the site where they can share their passions and let Telecom know what little thing would make their spark shine brighter.

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(average: 5.00 out of 5)

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Tags to other posts: Digital Post, Duncan Cole, Liquid Studios, Paul Freeman, Postboy, Rachel Guidera, Saatchi & Saatchi, Telecom, Underpants

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (New Zealand).

Atari New Zealand has been promoting the Codemasters racing video game, Colin McRae Dirt 2, with a billboard featuring a mud encrusted windscreen with fully functional window wipers. The sequel to Colin McRae: Dirt is named after Scottish rally driver Colin McRae, who provided technical advice during development but died in September 2007.

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(average: 4.75 out of 5)

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Tags to other posts: Atari, Republik

Posted under Inspiration, Print Press Posters Billboards

Location (New Zealand).

Lemon & Paeroa (L&P) put the New Zealand town of Paeroa into the international spotlight with the “World Famous in New Zealand” campaign of 1994. A series of television commercials made the most of the link between the soft drink and the town, accompanied by “Counting The Beat”, a 1981 track by New Zealand/Australian band The Swingers. Lemon & Paeroa was named after the mineral water discovered near Paeroa, carbonated and mixed with lemon juice.

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(average: 4.00 out of 5)

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Tags to other posts: L&P

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (New Zealand).

Paeroa, a small, rural town in New Zealand’s North Island, is the centre of a new advertising campaign for Coca Cola Amatil’s traditional soft drink Lemon And Paeroa (L&P). The Tourism Paeroa campaign, online at http://www.tourismpaeroa.co.nz/, features a television commercial, a Facebook fan page, and a series of twelve webisodes covering the promotional tour of New Zealand.

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(average: 3.00 out of 5)

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Tags to other posts: Automatic Films, L&P, Mike Oldershaw, Ogilvy, Ogilvy New Zealand, Rob Marsh

Posted under Inspiration, Interactive, TV Ads Cinema and Online Videos

Location (New Zealand).

Here’s another Berlin Wall related campaign, a direct marketing trick from New Zealand. Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. They showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to visit the remainder of the Berlin Wall.

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(average: 4.00 out of 5)

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Tags to other posts: Microsoft, Y&R New Zealand

Posted under Direct Market, Inspiration

Location (New Zealand).

Gay, lesbian, bisexual, transgendered and straight people gather together for worship at Auckland Community Church every Sunday night, hosted by St Matthew in the City Anglican Church. This controversial billboard has provoked discussion in Auckland, using an adaptation of “Noah’s Ark” (1970) by British pop artist Clifford Richards.

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(average: 3.00 out of 5)

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Tags to other posts: Clifford Richards, M&C Saatchi, St Matthew in the City

Posted under Inspiration, Print Press Posters Billboards

Location (New Zealand).

Red Bull brought Endurocross to downtown Auckland, New Zealand, on May 31, 2009. “City Scramble” featured enduro bike riders on an urban course featuring elements that have never been seen before anywhere, plus all the obstacles that make Endurocross such an intense sport such as logs, rocks and water. To get the word out this print advertisement presented the Red Bull Wall as the finished product of inner city racing.

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(average: 5.00 out of 5)

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Tags to other posts: Kastner & Partners, Mat Baker, Red Bull

Posted under Ambient, Design, Inspiration, Print Press Posters Billboards

Location (New Zealand).

Sky TV in New Zealand is promoting the Arts Channel with the slogan, “Art for an Insultingly Low Price”, featured in a print advertising campaign. Featuring the story of Mark Rothco, the print ad sits in the tragicomedy genre well known to New Zealanders.

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(average: 4.33 out of 5)

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Tags to other posts: DDB New Zealand, Sky TV

Posted under Inspiration, Print Press Posters Billboards

Location (New Zealand).