The Inspiration Room

Breast cancer awareness magazine Pink Ribbon has launched a new print and video advertising campaign in the Netherlands featuring shots by British photographer Rankin. “Girls should never be parted”, the tagline of the campaign, is connected with photographs of women with two bare breasts. The print campaign includes poems celebrating the friendship between two breasts, ending with an encouragement to buy Pink Ribbon Magazine, a charity glossy magazine raising funds for The Pink Ribbon Foundation, Netherlands.

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(average: 3.63 out of 5)

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Tags to other posts: Breast Cancer, Chris Palmer, Gorgeous, Grey Amsterdam, Pink Ribbon, Rankin

Posted under Inspiration, Photography, Print Press Posters Billboards, TV Ads Cinema and Online Videos

Location (Netherlands).

Dutch beer company Grolsch has launched “Walk the Line”, an iPhone application aimed at promoting responsible drinking. The app uses the iPhone’s accelerometer to demonstrate if the person holding the phone can walk in a straight line.

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(average: 4.50 out of 5)

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Tags to other posts: De-construct, Grolsch, Marvellous

Posted under Ambient, Inspiration, Interactive

Location (Netherlands).

Under Armour, the US sports clothing giant, is unveiling its first football (soccer) kit in Europe and the UK with an interactive campaign and a range of video documentaries, online at www.underarmour.com/ua11.

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(average: 4.00 out of 5)

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Tags to other posts: Perfect Fools, Under Armour

Posted under Inspiration, Interactive

Location (Netherlands).

Novartis is promoting Voltaren Gel as the way to relieve pain and manage chronic joint pain in this print advertising campaign developed in Switzerland and the Netherlands. We’re shown mature aged people using puppet strings to engage in limber exercises: ballet, yoga and capoeira. “Take Control Again”. Voltaren is a brand of Diclofenac, a non-steroidal anti-inflammatory drug (NSAID) taken to reduce inflammation and as an analgesic reducing pain in conditions such as arthritis or acute injury.

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(average: 3.00 out of 5)

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Tags to other posts: Saatchi & Saatchi, Saatchi & Saatchi Amsterdam, Saatchi & Saatchi Simko, Voltaren

Posted under Inspiration, Print Press Posters Billboards

Location (Netherlands).

CoffeeCompany in The Netherlands has been targetting students for some time, first with free wireless internet access installed in cafes near uinversity. CoffeeCompany is now offering free coffee in exchange for advertising spots during students’ PowerPoint presentations. The Coffeestrippenkaart campaign, online at freecoffee4students.nl, offers a 10 coffees card worth 21 Euro to students who have someone photograph or video them using one of six slide advertisements during their class presentation.

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(average: 4.25 out of 5)

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Tags to other posts: THEY Amsterdam

Posted under Ambient, Inspiration

Location (Netherlands).

ASICS has launched “Left and Right”, an advertising campaign promoting the SportStyle leisure footwear range campaign, using unique pairings and relationships that together create something more than the sum of their two parts. Four pairings, Adam & Eve, Up & Down, Art & Science and East & West, are brought to life in modern artistic expressions and feature the end line: “What’s a left without a right?”

The print campaign, appearing in sports, style, fashion and influencer magazines, will show the two images split between the left and right of a single page.

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(average: 4.50 out of 5)

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Tags to other posts: Amsterdam Worldwide, ASICS, Brian Coldrick, The Stone Twins

Posted under Inspiration, Print Press Posters Billboards

Location (Netherlands).

ASICS’ premium sneaker brand Onitsuka Tiger is celebrating its 60th anniversary this year with a global “Cycle of Life” campaign based on the ancient Japanese legend of the Zodiac Race, online at www.onitsukatiger.com.

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(average: 5.00 out of 5)

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Tags to other posts: Amsterdam Worldwide, ASICS, PandaPanther, Xebec

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Netherlands).

Protest Boardwear is given a tryout in Protest to Get There, a series of commercials taking boarding to the streets and subways.

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(average: 3.75 out of 5)

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Tags to other posts: Erik Sohlstrom, KesselsKramer, Partizan

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Netherlands).