The Inspiration Room

Mattel premoted Hot Wheels die cast cars in a 2008 outdoor advertising campaign using painted fingers to present a blue Renault F1 with pilot, a red Ferrari with model, and a white Mustang with Hip Hop artist. The two fingers and thumb make it clear that Hot Wheels are collected by people of all ages.

Read the rest of this entry »

(average: 3.33 out of 5)

 Loading ...

Tags to other posts: Hot Wheels, Mattel, Ogilvy Mexico

Posted under Inspiration, Print Press Posters Billboards

Location (Mexico).

Jeep has been presented as the best off road option in Mexico with a set of three roadside billboards designed at BBDO Mexico. The agency had the challenge of strengthening the Jeep brand among their target, showing the essence of the brand, highlighting its unique capacity and performance off-road, with a ridiculously low budget. They placed three affordable billboards out of town on Mexico’s busiest highway over the summer, integrating them to the highway by using colors and typography resembling official signage. The billboards point to non-existent roads to Acapulco, Puerto Escondido and Eterna Juventud (Fountain of Youth) but include the small print – “Solo Para Jeep”, “Just For Jeep”.

Read the rest of this entry »

(average: 3.75 out of 5)

 Loading ...

Tags to other posts: BBDO, BBDO Mexico, Jeep

Posted under Inspiration, Print Press Posters Billboards

Location (Mexico).

Aspirin Effervescent is being presented as the fastest relief for work related headaches in a print advertising campaign aimed at Mexican women and men in their mid twenties. the fastest relief for daily headaches at work. The “Just Add Water” line is shown as the way to deal with personified pain – the angry boss and the determined guy on the jackhammer (pneumatic drill).

Read the rest of this entry »

(average: 4.00 out of 5)

 Loading ...

Tags to other posts: Aspirin, BBDO, BBDO Mexico, Raúl González

Posted under Inspiration, Print Press Posters Billboards

Location (Mexico).

Mexican news portal El Universal highlights the indented face of Barack Obama in a print and online advertising campaign for their new podcast service. Barack’s left cheek is indented. Take a look at www.eluniversal.com.mx and you may find the digital advertisement that explains how that indent got there…

Read the rest of this entry »

(average: 4.00 out of 5)

 Loading ...

Tags to other posts: Barack Obama, BBDO, BBDO Mexico

Posted under Inspiration, Print Press Posters Billboards

Location (Mexico).

Coca Cola in Mexico continues the traditional Christmas connection with the man in the red suit with a shooting star, sent up in the skies by Santa Claus. The star, accompanied by the song, “Can’t help falling in love with you”, inspires love everywhere it is seen.

Read the rest of this entry »

(average: 3.50 out of 5)

 Loading ...

Tags to other posts: Christmas, Coca Cola, Mexico

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Mexico).

The Ford Expedition rearview camera feature is highlighted in this series of print advertisements showing the hazards of backing out of a garage. A child on a tricycle, a tortoise and a kitten are each amplified.

Read the rest of this entry »

(average: 4.00 out of 5)

 Loading ...

Tags to other posts: Ford, JWT Mexico, Yann Le Pape

Posted under Inspiration, Print Press Posters Billboards

Location (Mexico).

Casa Cuervo the makers of Gran Centenario Tequila, presents an evocative television commercial, “The Calling”, bringing to life the herald angel found on Gran Centenario bottle labels.

Read the rest of this entry »

(average: 3.20 out of 5)

 Loading ...

Tags to other posts: Aca Films, Adelphoi, Black Mountain, DDB, DDB Mexico, Matthias Zentner, velvet mediendesign

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Mexico).

Volkswagen in Mexico brought out a print advertising campaign in 2007, recycling the Crash Test Dummies theme with a difference. We’re shown Crash Test Dummies in retirement, playing bocce, sitting in the park and feeding the pigeons, and enjoying a relaxing afternoon in the retirement home lounge.

Read the rest of this entry »

(average: 4.00 out of 5)

 Loading ...

Tags to other posts: DDB, DDB Mexico, Volkswagen

Posted under Inspiration, Print Press Posters Billboards

Location (Mexico).