Hot Wheels Fingers Art - July 25th, 2009
Mattel premoted Hot Wheels die cast cars in a 2008 outdoor advertising campaign using painted fingers to present a blue Renault F1 with pilot, a red Ferrari with model, and a white Mustang with Hip Hop artist. The two fingers and thumb make it clear that Hot Wheels are collected by people of all ages.
Tags to other posts: Hot Wheels, Mattel, Ogilvy Mexico
Posted under Inspiration, Print Press Posters Billboards




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