Save The Children Mexico ran an advertising campaign, “Kitchen Circle”, “Living Room Circle” and “Bedroom Circle”, demonstrating the sad reality that 70% of abused children turn into abusive adults. The campaign was recognised with a Gold Outdoor Lion and Silver Press Lion at Cannes International Festival of Creativity. “Donate at savethechildren.mx”.
Nestle ran an outdoor advertising campaign using a broken smartphone and boardroom table to provide visual representation of what we might need a break from. The campaign won two Gold Outdoor Lions at 2012 Cannes International Festival of Creativity, for Posters and Billboards.
Ogilvy & Mather Mexico has won a Silver for Art Direction at the 2012 Clio Awards, for three print advertisements for Scrabble. Seven letter combinations, AELMRSO, IAORTSL and CPNSAOE, are linked with smaller words in Spanish. MORALES, TAILORS, ORALIST, RIALTOS are seven letter anagrams possible in English. SAPENCO in Spanish.
Loctite Super Glue is presented by Henkel as the means to a Second Chance at a perfectly presented living environment in this award-winning print campaign from Mexico. “Living Room” won a Silver Award, and is complemented by a more kid-friendly “Bedroom”.
BMW‘s Night Vision system is being promoted in Mexico with a print campaign simulating torn prints. The ads are designed to show how the system “rips” the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.
