Inspiration Room posts relating to: Malaysia

Penguin Books More than just the Classics

Posted on November 7, 2012 by Duncan

Penguin Books are often associated with just the literary classics. An advertising and design campaign launched at the 2012 KL International Book Fair in Kuala Lumpur in Malaysia reminds readers and potential readers that Penguin Books has a lot more to offer. The classic Penguin logo is transformed into vibrant, genre-specific icons for fairytales, hobbies, languages, music, travel, architecture, gardening, graphic novels and science fiction. Each piece spoke volumes about what Penguin has to offer, using beautifully crafted visuals. The work was applied across a range of mediums, including bookstore shelf separators, instore and outdoor posters. The campaign has won Gold for Design (Art Direction) at the London International Awards, following on from local success at the Kancils: gold for Design (Corporate & Brand Identity), and Silver Outdoor Lion at Cannes International Festival 2012.

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Posted in Design, Penguin Books, Print Press Posters Billboards | Tagged Y&R, Y&R Malaysia | 3 Comments

Bernas Hari Raya Journey

Posted on August 18, 2012 by Duncan

Bernas (Padiberas Nasional Berhad) is running “The Journey”, a television commercial connecting Hari Raya (the feast at the end of Ramadan) with expressions of unconditional love and compassion. The Journey, part of the Malaysian rice regulation and distribution company “Bowls4Humanity” program, features two orphans, Ahmad and Fizi, one deaf and one blind. The two boys embark on a journey on the eve of Hari Raya. Faced with many challenges, their determination and perseverance allow them to fulfill their obligation of unconditional love.

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Posted in Bernas, TV Ads Cinema and Online Videos | Tagged Affinity Worldwide, Hafiz Ibrahim, Reservoir Production | Leave a comment

Penguin Books In Your Ear

Posted on May 15, 2012 by Duncan

Penguin Books promotion of audio books in Malaysia has won a range of recent advertising awards, including Silver at the 2012 One Show Awards and Black Pencils for Entertainment – Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry – Illustration (Campaign) at the Andy Awards, adding to the Bronze Outdoor Lion at Cannes in 2011. Three print ads show characters walking from the outer ear to the inner ear, representing three well known tales: The Piped Piper of Hamelin, The Wizard of Oz, The Jungle Book.

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Posted in Penguin Books, Print Press Posters Billboards | Tagged Cue, Y&R, Y&R Malaysia | 2 Comments

Buka Coca-Cola Buka Semangat

Posted on November 13, 2011 by Duncan

Coca-Cola invites Malaysians to release their positive energy and passion with its latest “Buka Coca-Cola, Buka Semangat” (Coca-Cola Open, Open Happiness) campaign, which will now light up the night in Malaysia’s largest full colour LED wall screen located at Putra World Trade Centre, Kuala Lumpur. The show is being promoted in a commercial featuring the red truck convoy usually associated with Coca Cola’s Christmas advertising campaigns. Catch the show every hour on the PWTC from 7:55p.m. until 2:00a.m. from 4-18 November 2011.

Coca Cola Trucks and PWTC Malaysia

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Posted in Coca Cola | 1 Comment

Faber Castell Highlights Hindsight

Posted on September 29, 2011 by Duncan

Faber Castell highligher pens are presented as the way to make sure important information is not lost in this advertising campaign from Malaysia. Historical photographs of the Titanic, a Grumman F6F Hellcat fighter plane, a crashed train and a collapsed bridge, are supplemented with messages that could have averted or lessened disaster. “To ensure the safety of all passengers the H.M.S. Titanic will need at least 36 lifeboats”. “There is a signal failure at Central Station. Divert all trains immediately to avoid collision”. “For bridge to withstand extreme forces in tropical typhoons the diameter of support cables must be increased by half an inch”. “Hellcat 30 – landing gear to be thoroughly checked for combat damage before next sortie”.