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Hariri Foundation Khede Kasra - October 18th, 2009

Leo Burnett Beirut has won another award for “Khede Kasra”, a campaign developed for The Hariri Foundation, an organisation in Lebanon focused on empowering women. The integrated campaign, online at Facebook, centered around a simple “kasra” accent to inspire Lebanese women to bring about gender equality in society. The campaign won the Grand Prix for Outdoor at the Golden Drum awards in Slovenia, adding to the Gold PR Lion at Cannes, five golds and two silvers at the Dubai Lynx Festival, and a Grand Prix at the Cristal de la Mena.

Khede Kasra Posters

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Hariri Foundation Khede Kasra1
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Posted under Ambient, Inspiration, Interactive, Print Press Posters Billboards

Location Lebanon (Lebanon).

Adopt a Dog with BETA

BETA, Beirut for the Ethical Treatment of Animals, is running a billboard and magazine print advertising campaign encouraging the adoption of dogs as pets. Canine behaviour is contrast with the behaviour of human children and teenagers, with “Playboy”, “Smoking” and “Escape”. “You won’t come home to this. Adopt a dog.”

Pert Stop The Suffering

Leo Burnett Beirut in Lebanon is winning award after award for their “Stop the Suffering” promoting Pert Plus, P&G’s new hair-fall control shampoo. The creative team had the challenge of creating a campaign that would stand out among a young audience. The key was the question, “How does it feel when you lose your hair?”

New Beetle by Special Delivery Only - December 2nd, 2008

Impact BBDO, Lebanon, presents Volkswagen’s New Beetle with a witty play on pregnancy. “New Beetle, By Special Delivery Only”. Take a closer look and you’ll find that there’s enough ambiguity in the photograph to allow for a pregnant woman, or a woman lying behind a specially wrapped Volkswagen Beetle.

Volkswagen New Beetle by Special Delivery Only

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New Beetle by Special Delivery Only1
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Posted under Inspiration, Print Press Posters Billboards

Location Lebanon (Lebanon).