Latest ArticleJapanese fashion brand Uniqlo has launched a new interactive site to promote Uniqlo Collection 2009, www.uniqlo.com/collection. The site features an interactive cross-shaped runway on which viewers can explore the clothing range worn by models from around the world.
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Posted under Inspiration, Interactive
Location 
(Japan).
Sony is launching the PS3 slim console in Asia with “Playface”, an integrated advertising campaign online at playface.jp
Jon Rawlinson, a filmmaker, cinematographer and editor based in Vancouver, Canada, has launched a highly popular short film online, featuring a Japanese aquarium and “Please Don’t Go”, a track by Seattle band Barcelona.
Japanese band Sour collaborated with fans to produce the music video for their hit, “Hibi no Neiro” (Daily Melodies) from their first mini album ‘Water Flavor EP’. The cast were selected from the Sour’s international fan base, each person and scene filmed via webcam.
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Posted under Inspiration, Music Videos
Location (Japan).
Dunlop Falken Tires are being promoted in Japan through association with a “Melody Road” set up in the Nagano Prefecture. A billboard informs motorists that if they slow down to 40 km/h on the twisting hilly road, they will hear a melody played out by their tires on the road. The safety message won the Grande INNOVA Lotus at Adfest 2009 and a Gold Outdoor Lion at Cannes International Advertising Festival 2009. See the campaign online at melodyroad.dunlop.co.jp
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Posted under Ambient, Inspiration, Interactive, Print Press Posters Billboards
Location (Japan).
Japanese clothing company Uniqlo launched the Spring Parka Campaign in February with Fashion Map, an interactive website, iniviting users to meet 1000 Tokyo men and women wearing Uniqlo’s 1000 variations of the parka or hoodie. The site is connected with Graffiti Magazine’s Tokyo Graffiti publication.
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Posted under Inspiration, Interactive
Location (Japan).
Nestle partnered with Japan Post recently to market the Kit Kat with edible post cards, a campaign recognised with the Media Grand Prix at Cannes International Advertising Festival 2009. The Japanese translation of Kit Kat, “Kitto Katso”, is translated as “surely win”.
The JWT Japan team made the connection between the translation and the tradition of sending students good luck wishes before higher education entrance exams. Kit Kat Mail, sold exclusively in 20,000 post offices, were made available as edible good luck charms.
“It was a brilliant idea, flawless execution and amazing results,” said Nick Brien, president-CEO of Mediabrands Worldwide and president of the media jury at Cannes. “They created a business model that didn’t exist before.”
The Kit Kat edible postcard is the latest form of the Student Exam campaign started in 2003. Nestle is keeping the edible post card as a permanent product, to be used on any occasion.
Click on the image below to play the video in YouTube (HD)
The Edible Postcard campaign was developed at JWT Japan, Tokyo, by senior creative director Eisaku Sekihashi, senior account planning director Kiyoshi Usami, art director Shizu Yamada, copywriter Midori Usui, account director Yasuhiko Yuasa, account executive Yuki Nakamura, chief producer Naoya Takahashi, producer Maemi, with PR By Prap Japan.
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Posted under Direct Market, Inspiration
Location (Japan).
Yubari City is a coal mining city turned resort in Hokkaido in the north of Japan, famous for the Yubari Melon and the Yubari International Fantastic Film Festival. The city went bankrupt in 2007 with a debt of $353 million and a population of approximately 12,000. The city worked with Beacon Communication to promote Yubari, reenergize its citizens, and help make the city economically viable once more. The Beacon creative team focused on the fact that Yubari boasted the lowest divorce rate in the whole of Japan and created the idea, “Yubari, no money but love”, with two mascots, a couple called “Yubari Fusai“. “Fusai” means both “debt” and “married couple” in Japanese.
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Posted under Inspiration, Interactive
Location (Japan).
Adidas in December 2008 introduced the world to the ‘No Sad Big Smile’ Break Up Service, run by Akira, an enterprising young man on a scooter in Tokyo. The 3 minute video, filmed in Tokyo, was designed to showcase the Adidas Originals Safety gear available at UK sportswear chain JD Sport.
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Posted under Inspiration, TV Ads Cinema and Online Videos
Location (Japan).
Audi Japan (アウディ) has launched a television commercial featuring both the Audi Bespoke Mountian Bike and the Q5 mid-size luxury 4WD. Using the tag line, “Agility that conquers the city” we’re introduced to a fearless exploration of parts of the city usually explored on a mountain bike.
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Posted under Inspiration, TV Ads Cinema and Online Videos
Location (Japan).
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