The Inspiration Room

National Geographic Channel is running a global campaign, “Live Curious“, inspiring people to care about the world they live in. Live curious” is about exploration, pioneering and questioning, which captures National Geographic’s shared spirit. No matter what country you live in or language you speak, this message to “Live Curious” hits close to home. Everything deserves a why.

Read the rest of this entry »

(average: 4.50 out of 5)

 Loading ...

Tags to other posts: Fly on the Wall, Green Movie, Mercurio, National Geographic, Publicis

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Italy).

Italian finance company UGF (Unipol Gruppo Finanziario) has launched a new advertising campaign, A Misura Del Tuo Domani (A Measure of Your Tomorrow), involving television, print, internet, cinema and billboards. The campaign is centred around a television commercial featuring tilt shift photography by Sydney film director Keith Loutit. See behind the scenes at www.amisuradeltuodomani.it

Read the rest of this entry »

(average: 3.50 out of 5)

 Loading ...

Tags to other posts: FilmMaster, Keith Loutit, McCann Erickson, Partizan

Posted under Inspiration, Interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos

Location (Italy).

The Global Call to Action against Poverty (GCAP) is running a multi-media campaign, Press the G8, gathering public pressure on G8 nations to both accelerate efforts to address poverty and avoid using the recession as an excuse to renege on aid commitments. The Press the 8 public campaign was launched in Rome in early June by City Mayor Gianni Alemanno, timed to lead up to the G8 meeting held L’Aquila, Italy, July 8 to 10.

Read the rest of this entry »

(average: 4.25 out of 5)

 Loading ...

Tags to other posts: Global Call to Action against Poverty, Grey Milan, Paolo Rui

Posted under Inspiration, Interactive, Print Press Posters Billboards

Location (Italy).

Soleterre ONLUS is a non-profit humanitarian association working both in Italy and abroad to advocate for human rights and provide health and education services and food, mainly to children and women in conditions of desperate poverty. The current focus of the organisation is on two African countries where on average six percent of children die in their first month of life, the Ivory Coast and Sierra Leone. An advertising campaign has been launched with the tag line, “Every child should be allowed to make a child”, “Ogni Bambino Dovrebbe Poter Fare Il Bambino”. This poster, developed at JWT Milan, along with the Soleterre website, is intended to raise awareness about the problems of the two African states and raise funds for development projects there. The press and poster campaign was awarded a bronze in the Italian ADCI Awards 2009 (Art Directors Club Italia). See also the poster in Italian and the Soleterre YouTube channel.

Read the rest of this entry »

(average: 3.50 out of 5)

 Loading ...

Tags to other posts: JWT Milan, Soleterre, Zona 13

Posted under Inspiration, Print Press Posters Billboards

Location (Italy).

Gucci Flora, a scent launched by Italian fashion house Gucci, was promoted in a television commercial featuring the music of Donna Summer, the directing talent of Chris Cunningham and Australian model Abbey Lee. The spot won a Gold Film Lion at Cannes International Advertising Festival 2009 for Best Use of Music.

Read the rest of this entry »

(average: 5.00 out of 5)

 Loading ...

Tags to other posts: Chris Cunningham, FilmMaster, Golden Square, Gucci, REM Rome, RSA Films, The Mill

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Italy).

Lamborghini’s product range was presented in 2008 as extreme, uncompromising and minimalist with an award-winning series of photographs by Jürgen Berderow. The campaign, developed by Philipp und Keuntje, Munich, won a gold award for photography at the Montreux International Advertising and Media Fesitval in April 2009. Models featured are the Gallardo Superleggera, Mercielago LP 640, Gallardo Spyder, Mercielago LP 640 Roadster and Reventón.

Read the rest of this entry »

(average: 5.00 out of 5)

 Loading ...

Tags to other posts: Jurgen Berderow, Lamborghini, Philipp un Keuntje

Posted under Inspiration, Photography, Print Press Posters Billboards

Location (Italy).

Automobili Lamborghini S.p.A stamped Italian culture on new environments with an international print advertising campaign, “Feels Italian. Wherever you are.” The company, owned by Audi, present their Italian sports car in what appears to be Mexico, the USA and England. Each image contains a subtle reference to Italian culture and a reminder that the car is still manufactured in the town of Sant’Agata Bolognese, Italy.

Read the rest of this entry »

(average: 4.67 out of 5)

 Loading ...

Tags to other posts: Arthur Mebius, Lamborghini, Philipp und Keuntje

Posted under Inspiration, Print Press Posters Billboards

Location (Italy).

Corrado mattresses are presented as the answer to anxiety-related sleeping problems in this print advertising series from Italy, with post production by Happycentro. The Matterassi campaign features conversations cut short by pillow talkers falling into deep sleep.

Read the rest of this entry »

(average: 4.50 out of 5)

 Loading ...

Tags to other posts: Federico Galvani, Federico Padovani, Saatchi & Saatchi Italy

Posted under Design, Inspiration, Print Press Posters Billboards

Location (Italy).