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Clearex Face Designs – Don’t Hide It, Clear it - August 23rd, 2009

Clearex, a treatment for acne distritbuted by Mediline in Israel, is being promoted as the way to clear pimples, rather than hide them, in a print advertising campaign demonstrating pimple camouflage. Three posters show teenagers with clever designs on their faces incorporating annoying pimples: Pacman, a dolphin and a car. “Don’t Hide It. Clear It”. As Sharon Rafael and Meron Sasson point out on the Y&R Israel blog (see for Hebrew versions), don’t be surprised if this starts a trend.

Clearex Dolphin

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Posted under Inspiration, Print Press Posters Billboards

Location Israel (Israel).

Clearex Pimple Climbing

Teenagers have been given added exposure to Clearex acne treatment gel this summer in Israel, through pimple climbing. A poster five meters tall, featuring the face of a teenage boy, was placed on a climbing wall located in the largest and most active climbing center in Israel. In order to create the acne illusion the [...]

Aloni Make A Wish in Jerusalem

Aloni, a cutting edge Jerusalem stone company, is promoting luxury wall tiles with this print advertisement using the tag line, “Make Your Wish”. The note attached to the wall is an allusion to the prayer messages placed in cracks on the Wailing Wall in Jerusalem.

Magimix Only The Strong Survive - July 23rd, 2009

Newpan, an importing company in Israel, is promoting the Magimix food mixer with a print advertising campaign with the tag line, “Only The Strong Survive”.

Magimix Only The Strong Survive

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Posted under Inspiration, Print Press Posters Billboards

Location Israel (Israel).

Yellow Pages Customized Billboards in Israel - July 15th, 2009

Yellow Pagesin Israel used June to launch 1000 billboards each customized to demonstrate the huge range of search categories available. Billboards featured here include graphic adaptations of the hoarding genre to portray the need for tire repair, magnets, kickboxing, moving, quit smoking schemes, snooker clubs, private investigation, fitness clubs, fish restaurants, ink cartridges, scratch cards, and shawarma stands.

Yellow Pages billboard in Israel

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Posted under Inspiration, Print Press Posters Billboards

Location Israel (Israel).

Schweppes Drink Different with Comedy - May 1st, 2009

Schweppes is providing a new twist on British comedy with a campaign from Israel. Two wise-cracking Schweppes-sipping would-be comedians provide their own take on everyday conversations, providing voice-overs for a man being issued a parking ticket, and a woman attempting to get into the Post Office.

Schweppes Comedians

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location Israel (Israel).

Oren Lavie Her Morning Elegance - February 3rd, 2009

Israeli singer/songwriter Oren Lavie has produced what has turned out to be a very popular music video for his single, “Her Morning Elegance”, using stop motion photography.

Her Morning Elegance music video with Oren Lavie and Shir Shomron

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Posted under Inspiration, Music Videos

Location Israel (Israel).

Wrigley’s Orbit Shines in Israel - January 2nd, 2009

Wrigley’s Orbit gum is presented as the bringer of light in the darkness with this print advertisement developed by GITAM/BBDO, Israel. A prisoner in a dark room looks into the light of the interrogating officer’s smile.

Wrigley's Orbit in Interrogation

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Posted under Inspiration, Print Press Posters Billboards

Location Israel (Israel).

Orange Text Crossing - May 23rd, 2008

Orange Israel commissioned a print advertisement warning against the dangers of texting while driving. The words, “Text messaging while driving prevents you from seeing what really matters”, is superimposed over a man using a pedestrian crossing. An unusual message for a telecommunications company. Unusual enough to get the ad onto the Print shortlist at the Clio Awards 2008.

Orange Text at Pedestrian Crossing

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Posted under Inspiration, Print Press Posters Billboards

Location Israel (Israel).