The Inspiration Room

Clearex, a treatment for acne distritbuted by Mediline in Israel, is being promoted as the way to clear pimples, rather than hide them, in a print advertising campaign demonstrating pimple camouflage. Three posters show teenagers with clever designs on their faces incorporating annoying pimples: Pacman, a dolphin and a car. “Don’t Hide It. Clear It”. As Sharon Rafael and Meron Sasson point out on the Y&R Israel blog (see for Hebrew versions), don’t be surprised if this starts a trend.

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(average: 5.00 out of 5)

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Tags to other posts: Clearex, Shalmor Avnon Amichay, Y&R

Posted under Inspiration, Print Press Posters Billboards

Location (Israel).

Newpan, an importing company in Israel, is promoting the Magimix food mixer with a print advertising campaign with the tag line, “Only The Strong Survive”.

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(average: 3.50 out of 5)

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Tags to other posts: Shalmor Avnon Amichay, Y&R, Yoram Aschheim

Posted under Inspiration, Print Press Posters Billboards

Location (Israel).

Yellow Pagesin Israel used June to launch 1000 billboards each customized to demonstrate the huge range of search categories available. Billboards featured here include graphic adaptations of the hoarding genre to portray the need for tire repair, magnets, kickboxing, moving, quit smoking schemes, snooker clubs, private investigation, fitness clubs, fish restaurants, ink cartridges, scratch cards, and shawarma stands.

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Tags to other posts: Shalmor Avnon Amichay, Y&R Israel

Posted under Inspiration, Print Press Posters Billboards

Location (Israel).

Schweppes is providing a new twist on British comedy with a campaign from Israel. Two wise-cracking Schweppes-sipping would-be comedians provide their own take on everyday conversations, providing voice-overs for a man being issued a parking ticket, and a woman attempting to get into the Post Office.

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(average: 4.71 out of 5)

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Tags to other posts: Grey Tel Aviv, Schweppes

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Israel).

Israeli singer/songwriter Oren Lavie has produced what has turned out to be a very popular music video for his single, “Her Morning Elegance”, using stop motion photography.

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(average: 4.50 out of 5)

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Tags to other posts: Eyal Landesman, Oren Lavie, Resolution, Yuval & Merav Nathan

Posted under Inspiration, Music Videos

Location (Israel).

Wrigley’s Orbit gum is presented as the bringer of light in the darkness with this print advertisement developed by GITAM/BBDO, Israel. A prisoner in a dark room looks into the light of the interrogating officer’s smile.

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(average: 1.00 out of 5)

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Tags to other posts: BBDO, GITAM BBDO, Israel

Posted under Inspiration, Print Press Posters Billboards

Location (Israel).

Orange Israel commissioned a print advertisement warning against the dangers of texting while driving. The words, “Text messaging while driving prevents you from seeing what really matters”, is superimposed over a man using a pedestrian crossing. An unusual message for a telecommunications company. Unusual enough to get the ad onto the Print shortlist at the Clio Awards 2008.

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(average: 4.00 out of 5)

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Tags to other posts: Israel, Orange, Salmor Avnon Amichay, Y&R Israel

Posted under Inspiration, Print Press Posters Billboards

Location (Israel).