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Gum Shoes in Dublin - November 17th, 2009

Dublin City Council has challenged gum-related litter habits with an ambient advertising campaign reminding people that gum is better stuck in the bin. Hundreds of shoes were stuck to the ground with gum in a popular shopping centre in Dublin. The stunt attracted the attention of amateur photographers and was covered by local media, blogs and social networking sites.

Stuck Shoes in Dublin

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Posted under Ambient, Inspiration

Location Ireland (Ireland).

Ireland Innovation Comes Naturally

IDA Ireland, Ireland’s Industrial Development Agency, is running “Innovation Comes Naturally”, an international advertising campaign in television, print, online and out-of-home media, online at www.idaireland.com/innovation/.

O2 Turtles

O2 in Ireland is promoting mobile phone plans with Turtles, a TV advert featuring a tribe of turtles who have discovered bicycle helmets.

Pat the Baker The Toast of Ireland - July 16th, 2009

Pat the Baker, Ireland’s favourite bread, is using toast and well known literary figures in the launch of their new loaf especially made for toasting. The company, working with Bloom, Dublin, is targeting Dublin commuters with portraits of famous Irish people using toast, including writers, Samuel Beckett, William Butler Yeats and Oscar Wilde.

Beckett in Pat the Baker Toast print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Ireland (Ireland).

No Nonsense Bees - March 13th, 2009

NoNonsense Insurance in Ireland has launched a humorous TV ad using the scenario everyone dreams of – being too stunned to know what to with the lottery jackpot.

No Nonsense Bees guy

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Posted under Inspiration, Music Videos, Site of the Day, TV Ads Cinema and Online Videos

Location Ireland (Ireland).

Trocaire People Forced To Flee - March 10th, 2009

Catholic aid agency Trocaire, based in Ireland, has launched its annual Lent advertising campaign. This year, Trócaire’s Lenten campaign is about people who have been forced from home by war. 26 million people have had to abandon their homes because of conflict to seek safety elsewhere within their country.

Trocaire Hiding Place

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location Ireland (Ireland).

Heineken Drops One Green Bottle - March 4th, 2009

Heineken has launched a new television advertising campaign in Ireland, beginning with this TV ad, “One Green Bottle”. The campaign, using the tag line, “Live every last drop’, introduces the iconic green bottle as a symbol of a unique attitude towards life.

Heineken One Green Bottle

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location Ireland (Ireland).

3D Ice Age Crevasse in the Making - February 28th, 2009

German 3D pavement artist Edgar Müller, created a three dimensional painting of an ice age crevasse at the Festival of World Cultures in Dún Laoghaire (Dunleary) in Ireland. Pedestrians standing in the right spot were treated to the illusion of being on the edge of hazardous ice-filled hole in the East Pier.

Edgar Muller's Ice Age Crevasse in the making

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Posted under Ambient, Inspiration

Location Ireland (Ireland).

Feirm Factor in Ireland - February 8th, 2009

Irish language television channel TG4 is using a print advertising campaign to promote “Feirm Factor”, a Thursday night TV show where twelve farmers compete against each other to see which one is Ireland’s best. The show, directed by David Lawless, has men and women competing on a range of XFactor tasks for farmers: tractor backing, stacking bales, shoveling grain, guessing the weight of a bull, buying the best animal at the best price at a market, milking a cow by hand, cooking and serving a meal, and making a silage pit. “Barn” and “Trailer”, two print advertisements, use the line, “The Search for Ireland’s Farming Star Begins”, along with the TG4 phrase, “The more you watch, the more you see.”

Feirm Factor print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Ireland (Ireland).

Guinness Fridge Magnet - October 14th, 2008

Diageo has launched Fridge Magnet, a television commercial for Guinness filmed in Buenos Aires.

Guinness Fridge Magnet

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location Ireland (Ireland).