Inspiration Room posts relating to: Ireland

Deep RiverRock When You Can’t Think Straight

Deep RiverRock, a bottled water brand in Ireland, has been running “When You Can’t Think Straight”, an integrated advertising campaign focused on the connection between hydration and brain function. Three television commercials, “Locker Room”, “Geraldine” and “Cafe”, present funny scenarios in which hydration really is necessary. “Locker Room” opens on a shirtless young man tugging and tugging at a padlock on a locker. A voiceover declares, “When you’re not hydrated, your brain’s not at 100%.” Nothing seems to work, then looks behind him: primping and dressing women everywhere. This is the women’s locker room. The voiceover and supers conclude, “When you can’t think straight, hydrate. Deep RiverRock.”

Deep RiverRock Locker Room

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Posted in TV Ads Cinema and Online Videos | Tagged , , , , | 1 Comment

Rathdaragh Cheese Tractor

To celebrate the upcoming launch of Lidl Ireland’s new range of Rathdaragh Irish cheese, food artist Prudence Staite hand sculpted a 1950’s style Massey Harris tractor out of Irish cheddar cheese at the 2013 National Ploughing Championships, the biggest Agricultural Show in Europe. Over the course of the three day event, thousands of visitors to the Lidl tent and followers of Lidl Ireland on Facebook and Twitter saw the ‘Cheesy Harris’ sculpture take shape from blocks of cheddar to edible tractor.

Rathdaragh Cheese Tractor

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Posted in Ambient, Design | Tagged , , | 1 Comment

Arthur Guinness Projects Movement

Guinness is running ‘Arthur Guinness Projects’, an integrated marketing campaign championing and celebrating the next generation of creative talent in Ireland. A television commercial showcases a cast of Arthur Guinness Project applicants from the worlds of food, arts, sport and music, people whose ideas, passion and spirit are enhancing and shaping Ireland’s culture and identity. The TV campaign also has an original music track – ‘Dominoes’ – from Irish rapper and Arthur Guinness Project applicant Elaine Harrington, aka Temper-Mental MissElayneous. Together with a mentoring and promotional support programme, Arthur Guinness Projects will invest €3m in people and their projects across Ireland over the next three years. Projects are highlighted for public feedback on ArthurGuinnessProjects.com.

Guinness Projects Join The Movement

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Heineken The Kick

Heineken’s sponsorship of the Heineken Rugby Cup was recently promoted with “The Kick”, a television commercial set in the south of France, and an online competition to “get in the game”. The commercial tells the story of a man’s attempts to stay ahead of the bounce and reclaim a precious Heineken cup signed ball. Filming was shot in French towns of St Paul de Vence, Frejus and Valbonne, with the main cast mostly made up of locals from the three towns.

Heineken The Kick

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HMV Dog Nipper and ISPCA

ISPCA, the Irish animal welfare organisation, has released a print advertisement featuring Nipper, the fox terrier dog portrayed in His Master’s Voice, a painting by English artist Francis Barraud. The dog sits looking at the spot where a gramophone once stood. The text, “We hope all dogs make it through these tough times”, is a reference to the demise of the HMV brand in the UK.

ISPCA HMV Nipper ad

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Posted in Print Press Posters Billboards | Tagged | Leave a comment