ISPCA, the Irish animal welfare organisation, has released a print advertisement featuring Nipper, the fox terrier dog portrayed in His Master’s Voice, a painting by English artist Francis Barraud. The dog sits looking at the spot where a gramophone once stood. The text, “We hope all dogs make it through these tough times”, is a reference to the demise of the HMV brand in the UK.
Cadbury Ireland sponsorship of Olympic coverage on national broadcaster RTÉ Sport is being promoted with a series of idents focusing on famous Olympic moments from the past. Cadbury colours and icons are incorporated in kinetic sculptures based on the movement of athletes.
Cadbury recently spent a week enlisting the support of the Irish public for “When Will It Goo?”, an integrated advertising campaign promoting the Cadbury Creme Egg. Eight rocking giant eggs were moved around Dublin, protected in transparent cases. The more online support received the more excited our Creme Egg became, culminating in a daily egg-splosion of Goo broadcast live through an app on the Cadbury Ireland Facebook page, facebook.com/CadburyIreland. Every Tweet with the hashtag #tweet2goo, and Facebook entry received, helped build the egg-citement, resulting in eight egg-splosions over seven days. All those who tweeted and entered via Facebook were automatically entered into a draw to win tickets to The London 2012 Olympic Games.
Voltaire Diamonds in Dublin, Ireland, is running an online advertising campaign encouraging women to make the most of Leap Year. For one day every 4 years women can pop the question to their loved ones! It is believed this tradition was started in 5th century Ireland when St. Bridget complained to St. Patrick about women having to wait for so long for a man to propose. According to legend, St. Patrick said the yearning females could propose on this one day in February during the leap year. Voltaire Diamonds have put together some of the world’s most interesting wedding facts and stats to prepare the women out there who have big plans on the 29th of February.
“Pentecost”, a short film by Peter McDonald and Eimear O’Kane, has been moninated for Best Short Film (Live Action) at the 2012 Academy Awards. The Irish film is a coming of age story of a young boy who learns how to rebel against his father and the community. Against his will, Damian Lynch (11) is called in at the last moment to serve as an altar boy at an important mass in the local parish. He faces a choice: either conform to the status quo or serve an extended ban from his passion in life, football.
