In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nation, India and Pakistan. The Happiness Without Borders initiative, also known as “Small World Machines”, provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols, together.
Posted in Ambient, TV Ads Cinema and Online Videos
Tagged Andy Dilallo, Angus Forbes, Dave Loew, Grant McAloon, Highlight Films, Iggy Rodriguez, Jon Wyville, Justin Carew, Leo Burnett, Leo Burnett Australia, Leo Burnett Chicago, Mark Tutssel, Patrick Fileti, Song Zu, The Super Group, Vince Lagana
Once Again, a Bangalore-based NGO, is using Facebook tagging to enhance its approach to fundraising. The agency accepts donations only in the form of old items, not money, and sells them at a minimal price to the underprivileged. Money is then used to the empowerment of their community, supporting a crèche for their children, providing vocational training to women and computer training to young adults. The Tagging Drive, an online donation drive featured on the Once Again Facebook page, began with a team of Facebook volunteers who revisited their friends’ old pictures and tagged ‘Once Again’ to items that could be sold, such as shoes, toys, clothes, furniture and book. When the friend received the notification of the tagged picture, curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends.
Frooti, the Indian mango drink, is being promoted in a television commercial featuring Bollywood superstar Shahrukh Khan. The film, shot after a game practice, intercuts between Shahrukh gulping Frooti and a bunch of little soccer players yearning for the mango drink. The little kids drool uncontrollably and their thirst for the bottle of Frooti seems unabashed. When Shahrukh is done with his Frooti and looks around, he is taken aback to see the players (who were actually adults) staring at him in child-like innocence.
Posted in TV Ads Cinema and Online Videos
Tagged After, Anu Joseph, Creativeland Asia, K. U. Mohanan, Nirvana Films, Pixion, Prakash Varma, Prime Focus, Ravi Shanker, Sajan RaJ Kurup, Vikram Gaikwad
Fruit Shop on Greams Rd, in Chennai, India, is running a print advertising campaign playing off the classic “Fatty and Skinny” jokes. “Fatty and Skinny went to the Zoo. Fatty got lost in the Elephants poo. Skinny went home to tell his mum. But all he got was a smack on the bum.” In this campaign Fatty and Skinny get in trouble with the beast, the pygmies and a shark. Moral of the story? Make sure you take someone fatter with you if you want to survive. Or just drink the juices at Fruit Shop. “Lose the Fat. You’ll Live Longer”.
Scotch Double Sided Tape by 3M was promoted in a pair of print and outdoor advertisements in India featuring the tongues of the chameleon and frog. At the tip of a chameleon’s long tongue there is a muscular structure covered in thick mucus that forms a suction cup. Once the prey sticks to the tip, it is unable to break free and is quickly drawn back into the mouth. A frog’s tongue is coated with thick saliva that helps to catch its prey. An important adaptation, it allows frogs to feed even in a split second. Once the prey is held in its sticky tongue, it is incapable of breaking loose. A two-headed chameleon and a two-headed frog are associated with the phrase, “Stick on both sides”.