EA SPORTS has launched Life Size Messi, a life-size living avatar celebrating the launch of the most realistic football game ever, FIFA 14 on new Xbox One and PlayStation 4. Online at LIFESIZEMESSI.com, the experience gives fans of FIFA and football across the globe the unique opportunity to intimately interact with one of the world’s greatest footballers. The site features a true-to-life Messi avatar – LEO – who is aware of and responds to users. Avatar LEO knows you’re there – he looks at you, he follows your movements, he responds to your touch. He is like a real man just beyond your screen.
Posted in EA Games, EA Sports, Interactive, TV Ads Cinema and Online Videos
Tagged Assembly, David Smith, Edu Pou, Eric Quennoy, Ignasi Tudela Calafell, Leo Messi, Mark Bernath, Mike Farr, Pierre Janneau, Resn, Wieden+Kennedy
Top-level domains could become an important factor in ranking and online brand visibility. Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. So are the new gTLDs set to shake-up the way businesses pick names for their websites? When it comes to their online presence and being visible to Google searches, are there any benefits to be had? gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs). What’s more, if Google does use the TLD as a ranking factor, this will most likely be used to categorise the topic of a site.
Posted in Columns
Results are out for the London International Awards (LIA Awards) 2013. The 2013 Grand LIA Winners went to McCann Melbourne, Melbourne, three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains – “Dumb Ways to Die Campaign“, Wieden+Kennedy New York – TV/Cinema/Online Film for “Southern Comfort Beach“, ShootMedia, London – TV/Cinema/Online Film – Production | Post-Production for “ChildLine It Follows Me Around“, serviceplan, Munich, Design for “Auchan Selfscan Report“, and Memac Ogilvy & Mather, Dubai Radio for “Sawa Mninjah Rescue Radio Continues Campaign“. Five “Of The Year Awards” were decided based on the outstanding work chosen by the Juries across all media. Network of the Year: Ogilvy. Agency of the Year: McCann Melbourne, Melbourne. Design and Package Design Company: serviceplan, Munich. Radio and Audio: Eardrum Australia, Sydney. Music and Sound Design Company: Song Zu. Read on for the full list of Grand LIA, Gold, Silver and Bronze awards.
Carlsberg beer has launched “The Ride”, a global marketing campaign connected its three year deal with the Barclays Premier League. The Ride commercial focuses on the rollercoaster of emotions that everyone involved with the Premier League goes through during every game and season, with appearances by football legends Robbie Fowler, Gareth Southgate, Jimmy Bullard, Marcel Desailly and Chris Kamara. The campaign includes packaging, point of sale, print, outdoor advertising, digital and PR. Carlsberg is encouraging fans to #JoinTheRide throughout the campaign on its Twitter, Facebook and Instagram pages.
Here’s a list of the Grand Prix and Gold winners at the Spikes Asia 2013 Awards held in Singapore last week. McCann Melbourne’s Dumb Ways To Die, developed for Metro Trains, has won seven Grand Prix awards, for Branded Content & Entertainment, Digital, Film, Film Craft, Integrated, Promo & Activation and Radio.