Part three in the Cannes Lions Infographic series, designed by SapientNitro, showcases the latest awards and the best of the 70s, continuing our tie-in to the 60th birthday of the Cannes Lions and the Game Changers exhibit that commemorates it. The face of the 70s is English fashion designer and businesswoman Dame Vivienne Westwood, quoted as saying, “To engage with the world, fight for something”.
Here’s the second in the Infographic series produced by SapientNitro for the 60th Cannes International Festival of Creativity, being held this week in Cannes, France. Featured on the Cannes Lions Pinterest page, the 1960s infographic features repeat Grand Prix winners over 60 years, the work of Paula Gray, and the Avis campaign, “We Try Harder”.
Results are out for the Direct Lions at Cannes International Festival of Creativity 2013. Grand Prix this year, along with two Gold Direct Lions, went to Metro Trains, Melbourne, and McCann Melbourne, for the “Dumb Ways to Die” campaign. Dumb Ways to Die used a radical approach to public safety messaging. By using entertainment rather than shock tactics, Metro was able to engage a young audience wired to resist lectures and warnings from authorities. Given the importance of peer-to-peer recommendations in behavioural change, this approach meant that young people would actively share the safety message amongst themselves, rather than simply mocking it as they would usually do. See the Dumb Ways to Die campaign video, site and posters here, and the Game app here.
SapientNitro and Cannes International Festival of Creativity have teamed up for a second year running to create the Cannes Lions Daily Infographics Project. Focusing on a different decade each day, six infographics visualise all the rich data and statistics that come out of the Festival. Produced almost in real-time by SapientNitro’s Idea Engineers, the graphics are posted onto the Cannes Pinterest page. Scroll down to see the first infographic, focusing on the 1950s as well as providing a glimpse into this year’s program.
Leo Burnett Worldwide has released the 26th annual Cannes Predictions compilation, representing the best thinking, finest craftsmanship and most compelling ideas pushing the advertising industry forward. The reel features work from 15 countries across a wide variety of channels and forecasts the global advertising industry’s most prestigious event, The 60th Annual Cannes Lions International Festival of Creativity. Curated by Leo Burnett’s Global Chief Creative Officer, Mark Tutssel, the agency’s 2013 predictions feature 35 global contenders considered to be most likely to earn a coveted Cannes Lion. Known for its impeccable accuracy throughout the years, on average more than 90 percent of Cannes Predictions contenders go on to win a Lion.
