AXE has launched a new product “Peace”, a new line of products and a ground-breaking campaign to bring young people together to affect change with a simple, yet powerful, act: a kiss. The campaign, launched with a set of online and television commercials and print advertisements, and the microsite axepeace.com, marks Unilever’s connection of the AXE/Lynx brand with Peace One Day, an international non-profit that drives awareness of world peace.
Posted in Axe, Lynx, Print Press Posters Billboards, TV Ads Cinema and Online Videos, Unilever
Tagged BBH, Daniel Schaefer, David Kolbusz, Factory Studios, George Hackforth-Jones, Greig Fraser, Jack Smedley, Jean-Yves Lemoigne, MJZ, New Deal Studios, Rupert Sanders, String and Tins, Szymon Rose, The Mill, Work Post
Procter & Gamble has been preparing for the Sochi Winter Olympics with a specially designed global interpretation of the “Thank You, Mom” advertising campaign. Recognising that many of P&G’s products are traditionally associated with parenting, P&G continues to champion the role of mothers in the nurturing and coaching of young Olympians. The latest instalment includes a series of “Raising an Olympian” mini-documentaries, and “Pick Them Back Up”, an anthem commercial reminding us that success is achieved through learning to persevere through hardship and failure. Four athletes from across the world are shown growing up through childhood and heading to the Sochi Olympics with the support of their mothers. The campaign is centred on social media sites facebook.com/ThankYouMom, youtube.com/user/ProcterGamble and @ThankYouMom.
Posted in Olympics, Paralympics, Procter & Gamble, Sochi 2014 Olympics, TV Ads Cinema and Online Videos
Tagged A52, Ben Grylewicz, Eleven Sound, Joe Staples, Joint Editorial, Kevin Jones, Lance Acord, Ludovico Einaudi, Ollie Watson, Park Pictures, Susan Hoffman, Wieden+Kennedy
The website FilmFestivalPosters.com has announced the award recipients for the 2013 year. The Film Festival Poster Awards are an annual collection of honors given for outstanding achievement in artwork and other promotional materials advertising film festivals around the world. FilmFestivalPosters.com is an online database of artwork and promotional materials related to film festivals around the world. Gold this year goes to Cannes International Film Festival 2013. The Special Jury Award goes to the Academy Awards for 85 Years of Oscars. Read on to see all the winners, including the Silver and Bronze winners.
Christmas and New Year’s Eve mass texts have gotten an upgrade this year, as 3D of trip hop duo Massive Attack has partnered with digital agency AKQA to create Written in the Stars, a mobile messaging site that lets you share holiday greetings in the sky. Visit stars.akqa.com on an iOS device and write your message with the stars. When the recipient opens it she will be able to explore the sky to reveal the message – quite literally written in the stars in the sky – along with the Massive Attack track. The mobile experience requires no download.
Samsung has brought together a team of soccer players to take on an impending invasion of extra terrestrial footballers in a science fiction branding campaign designed to be rolled out over a year. The Galaxy 11 campaign, online at theagalaxy11.com, is based on the premise that Earth is being invaded by aliens, and the only way to save the planet is to beat the invaders in a soccer match.