Land Rover’s Curtain print advertising campaign, developed at Y&R Germany, recently won Bronze at the Clio Awards. Three curtains open on to tundra, arctic and desert scenes, symbolizing the capacity the vehicle has to transport the driver to exotic spaces.
The Hälssen & Lyon tea calendar is the first calendar in the world to feature calendar days made from tea leaves. Finely flavoured and pressed until wafer-thin, the 365 calendar days can be individually detached and brewed directly in the cup with hot water. The tea calendar was sent exclusively to selected business partners.
Volkswagen is celebrating the longevity of the Volkswagen Golf GTI in Germany with calendars made of the bonnets of old cars. In Germany, the Golf GTI has been revered religiously by its supporters since its first release in 1976, held up as a competitor to its hated rivals. 2013′s Volkswagen GTI is already the icon’s seventh generation, whereas most of its competitors have faded and disappeared. Hamburg agency Grabarz & Partner arranged to laser calendars into the old bonnets of rivals such as the Opel Manta or Ford Capri, keeping design to a minimum. Rust and dents emphasise the fact that every single calendar is a handmade unique copy. The calendars hang as interactive trophies in Germany’s biggest GTI clubs where fans can personally mark off the days using an especially sharpened GTI key. The campaign has won a Gold Clio for design at the Clio Awards.
German fashion brand OTTO has launched an advertising campaign featuring three strange and silly encounters. In “Cactus,” “Button,” and “Chick,” mysteriously intriguing women entice the people around them with one bizarre scenario after another. What really interests everyone is the question: “Where did she get that?”
SEAT Deutschland recently promoted the car manufacturer’s brake energy recovery system in Dusseldorf with “SEAT Taxi Fare”. The system collects energy usually lost when a car brakes, and then uses this energy when it accelerates again. A SEAT Alhambra was fitted out as a taxi connected to a taximeter that ran backwards every time the driver used the brakes. Cameras hidden inside the car caught the reactions of passengers as they were introduced to SEAT Enjoyneering.
