Inspiration Room posts relating to: France

Mikado #EvenIfYouShouldnt

Posted on May 20, 2013 by Duncan

Mikado, the European chocolate snack, has launched a web experience as the second part of the #EvenIfYouShouldnt campaign launched in March. The first phase, The Mikado Resistance Tests on Youtube, attracted 4.5 million views, with the Resistance Test #1 ranking the 2nd most shared video on Youtube in March. The new digital activation takes temptation one step further by challenging all web users to resist picking Mikado sticks. On the website www.neprenezpasdemikado.fr (Don’t pick a Mikado), web users deliberately witness a brand new interactive experience. At first sight, the website is all about an inoffensive Mikado pack and a clear warning: Don’t pick a Mikado. Woe to anyone who defies this warning! You could be forced to listen to an unruly woodwind cacophony, stuck in traffic jam, forced to watch an entire movie in Czech with Lituanian subtitles, required to disable a ticking bomb with 250 wires, and worse. 40 little torments awaits, one for each chocolate stick… so beware!

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Posted in Interactive, Mikado, TV Ads Cinema and Online Videos | Tagged Buzzman, Fighting Fish, Louis Audard, Tristan Daltroff | Leave a comment

Reporters Without Borders Freedom of Information

Posted on May 11, 2013 by Duncan

Reporters Without Borders (Reporters sans Frontières) released “Liberté de l’information” a print campaign timed to coincide with World Press Freedom Day on May 3. The campaign features five world leaders, each known for impeding the work of journalists, standing in confronting poses. Included are Kim Jong-un, Supreme Leader of North Korea, Mahmoud Ahmadinejad, President of the Islamic Republic of Iran, Xi Jin Ping, President of the People’s Republic of China, Bashar Al-Assad, President of Syria, and Vladimir Putin, President of Russia. Reporters Without Borders wants to remind people of how freedom of information is a prerequisite for everyone to be able to exercise their role as a citizen.

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Posted in Print Press Posters Billboards, Reporters Without Borders | Tagged BETC Paris | Leave a comment

NPNS Unlock a Woman in Paris

Posted on April 27, 2013 by Duncan

The French movement Ni Putes Ni Soumises (Neither Whores Nor Submissives) celebrated 10 years of advocacy for women on the 4th of April with “Unlock a Woman”, an ambient project at the Pont des Arts in Paris. NPNS hung 300 special padlocks on the Pont des Arts, each one representing a woman stuck in a violent relationship. By scanning a QR code on the padlock, passers-by could witness testimonies from victims of domestic violence on their phones. After watching the video, people were encouraged to make a donation towards NPNS housing projects. A contribution gave the donor a combination of numbers that unlocked the padlock, to symbolically set a woman free. Supporters can unlock virtual padlocks by making a donation at unlockawoman.com.

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Posted in Ambient, Interactive | Tagged Adrian Skenderovic, Alphons Conzen, BETC Paris, Manoëlle Van Der Vaeren, Mathias Pardo, Rita Films, Stéphane Xiberras | 3 Comments

Evian Baby and Me

Posted on April 20, 2013 by Duncan

Evian has launched a new advertising campaign featuring dancing babies. After legendary ads such as “Waterbabies”(1998) ranked as the French public’s favourite ad from the last 40 years and “Roller Babies” (2008), that keeps the Guinness World Record of the most viewed online advertising video ever, evian is now back with “Baby and Me” and this time the babies share the stage with their adult selves! The campaign includes a television commercial, outdoor advertising, and a smartphone app.

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Posted in Evian, Interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos | Tagged Agnes Cavard, B-Reel, Benni Valson, BETC Paris, Felix Falzon, Havas Worldwide, Iconoclast, Mourad Belkeddar, Remi Babinet, Rita, Valerie Chidlovsky, We Are From LA | 2 Comments

Peugeot GTi is Back

Posted on April 12, 2013 by Duncan

Peugeot has launched “GTi is Back”, an integrate advertising campaign for the launch of the new Peugeot car, 208 GTi. “Guitar”, a film with a rock’n’roll vibe, adapted to 10 different markets, evolves around an inspired musician who passionately improvises riffs on his electric guitar.