The Inspiration Room

Ilta-Sanomat (Evening News) is one of Finland’s major daily newspapers, run by Sanoma. Sanoma noticed that the newspaper was being read more and more online, resulting in decreasing sales of the actual paper. The company refined the two media, resulting in an online portal telling the news as it happens and inviting public interaction, and a printed paper revealing the stories behind the news, going deeper. The television and online advertising campaign, “The Way It was meant to be”, has won a number of awards, including most recently a Golden Drum in Portoroz, Slovenia.

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Tags to other posts: Hasan & Partners, Hobbyfilm, Kjell Lagerroos, Magnus Renfors, Music Super Circus, Stopp

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Finland).

Instru Optics in Finland is using well known painters Pablo Picasso and Henri Matisse to demonstrate the need for eye glasses. “Buy eye glasses before it’s too late” is the tag line associated with what could be interpreted as a deterioration in style over the years.

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Tags to other posts: TBWA\PHS

Posted under Inspiration, Print Press Posters Billboards

Location (Finland).

Fonecta follows up the 2008 Love Story ad with “Immigrant”, the story of a man who has travelled the globe earning millions. He returns to Finland to seek out his one remaining relative to whom he can pass his fortune.

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Tags to other posts: Gorgeous Enterprises, Sek & Grey, The Mill, The Quarry, Tom Carty

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Finland).

Finnish sports magazine Veikkaaja has produced a commercial using the “Takes A Photo Of Himself Every Day” genre popularized by Everyday Noah Kalina.

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Tags to other posts: ACNE, Anders Forsman, Hasan & Partners, Linus Johansson

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Finland).

Pfizer Finland presents Canex Multi Spectrum Allwormer for Dogs as the answer to the squirmy scenario presented in this print advertising campaign. Who do you take care of? Is it the Yorkshire Terrier or the Tibetan Spaniel? Or is it one of the revolting parasites that lives inside your dog?

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Tags to other posts: Fake Graphics, Pfizer, TBWA\PHS

Posted under Inspiration, Print Press Posters Billboards

Location (Finland).

Oras, one of Europe’s largest manufacturers of faucets, has used cubist art to present a new line of taps (faucets). The Oras Cubista faucet line, designed by Kirsi Svärd at ED Design, has been strongly inspired by cubism, the avant-garde art movement pioneered by Pablo Picasso and Georges Braque. The modern, understated faucets with geometrically clear lines can be easily placed in different environments and connected to different interior designs.

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Tags to other posts: Taivas

Posted under Inspiration, Print Press Posters Billboards

Location (Finland).

The Evangelical Lutheran Church of Finland produced a couple of edgy print campaigns in 2007 engaging with the wider culture. Although the church is the official religion of Finland, attendance and participation is suffering, particularly among younger generations. The first two simply present alternative depictions of Jesus, with the phrase Room for Faith you consider yours. The second set is built around the phrase Usko Toivo Rakkaus, with somewhat clumsy art and copy designed to demonstrate a liberal, old fashioned and genuine attempt to engage with a younger audience.

Room For Faith You Consider Yours

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Tags to other posts: TBWA\PHS Helsinki

Posted under Inspiration, Print Press Posters Billboards

Location (Finland).