Inspiration Room posts relating to: Egypt

Vodafone Fakka

Vodafone’s Fakka campaign, in which micro re-charge cards were provided as small change in small retail stores in Egypt, has won a Gold Outdoor Lion and Silver Promo & Activation Lion at Cannes International Festival of Creativity. “Fakka” means ‘small change’ in Arabic. Small change is a particular problem for consumers and retailers alike in Egypt. Very often small retailers such as pharmacies, vegetable stores or corner shops do not have a ready supply of small change for their customers. Instead they will hand back items such as a single aspirin, a vegetable or sweets as an alternative. To a tourist visiting Egypt this might seem like an ingenious method for overcoming the problem. To an Egyptian living with the situation day in day out, year in year out, the items instead of small change solution, is practically useless, to the point of being frustrating. When Vodafone Egypt wanted to launch a brand new concept in the market – micro re-charge cards – the client-agency team spotted an opportunity, elegantly positioning the micro re-charge cards as small change. This platform for a business opportunity has never been done before anywhere in Egypt.

Vodafone Fakka

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Kalbaz Gun to Finish Them

Kalbaz Crisps, an Egypt Foods snack, is presented as the food of choice for impulsive and impatient men in an advertising campaign awarded Grand Prix for Film at the Dubai Lynx Awards this week. In “Ping Pong” and “Living Room” we’re introduced to a laser gun that turns any object or creature into a packet of Kalbaz Crisps. The resulting chaos reinforces the core message, “Finish Them!”.

Kalbaz Gun

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Never Say No to Panda

Arab Dairy has succeeded wildly in their promotions of Panda Feta, Istanbully, Cheddar, Parmesan and Mozzarella cheeses, with five commercials featuring a Panda bear in an office, hospital, kitchen and supermarket. When people say no to Panda, Panda is not happy, despite his love of the Buddy Holly song, “True Love Ways”. “Never say no to Panda!” The campaign has been viewed millions of times on YouTube, won a Silver Film Lion at Cannes International Advertising Festival in June 2010 and has now picked up a Gold for Film at the 2010 Epica Awards.

Panda with trolley in Panda supermarke ad

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Coca Cola 89 Fans from 89

Coca Cola’s association with the game of football in Egypt was strengthened this year with “89 Fans from 89″, a campaign which has just won the Integrated Grand Prix at the Dubai Lynx Awards. Coca Cola and their advertising agency Elephant set out to find 89 football fans to build a following in the lead up to Egypt’s qualifying match against Algeria. Radio ads on morning shows were used to find 89 people who had attended the 1989 game between Egypt and Algeria, the last time Egypt qualified for the FIFA World Cup. A 3 minute TV documentary/commercial was produced, shot entirely for free. Billboards, with the words, “I was there” and the year 1989, shot up around the country. The campaign was launched online at www.egypt1989.com, inviting fans to send in their memories of the game. 20,000 fans showed up at the 2010 decider wearing the 1989 t-shirt, queing to have their photos taken with the 89 fans from 89. Egypt won the game by a miraculous last minute goal.

Coca Cola I was There site
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Melody Aflam Truth in Arabic Films

Melody Aflam, a television station in Egypt, has won Grand Prix for TV/Cinema at the 2010 Dubai Lynx Awards, with “Arabic Films- The Mother Of All Foreign Films”. The four part series presents Braveheart, Dances with Wolves, Titanic, Rocky and Seven.

Arabic Braveheart
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