Kalbaz Crisps, an Egypt Foods snack, is presented as the food of choice for impulsive and impatient men in an advertising campaign awarded Grand Prix for Film at the Dubai Lynx Awards this week. In “Ping Pong” and “Living Room” we’re introduced to a laser gun that turns any object or creature into a packet of Kalbaz Crisps. The resulting chaos reinforces the core message, “Finish Them!”.
Arab Dairy has succeeded wildly in their promotions of Panda Feta, Istanbully, Cheddar, Parmesan and Mozzarella cheeses, with five commercials featuring a Panda bear in an office, hospital, kitchen and supermarket. When people say no to Panda, Panda is not happy, despite his love of the Buddy Holly song, “True Love Ways”. “Never say no to Panda!” The campaign has been viewed millions of times on YouTube, won a Silver Film Lion at Cannes International Advertising Festival in June 2010 and has now picked up a Gold for Film at the 2010 Epica Awards.
Coca Cola’s association with the game of football in Egypt was strengthened this year with “89 Fans from 89″, a campaign which has just won the Integrated Grand Prix at the Dubai Lynx Awards. Coca Cola and their advertising agency Elephant set out to find 89 football fans to build a following in the lead up to Egypt’s qualifying match against Algeria. Radio ads on morning shows were used to find 89 people who had attended the 1989 game between Egypt and Algeria, the last time Egypt qualified for the FIFA World Cup. A 3 minute TV documentary/commercial was produced, shot entirely for free. Billboards, with the words, “I was there” and the year 1989, shot up around the country. The campaign was launched online at www.egypt1989.com, inviting fans to send in their memories of the game. 20,000 fans showed up at the 2010 decider wearing the 1989 t-shirt, queing to have their photos taken with the 89 fans from 89. Egypt won the game by a miraculous last minute goal.
Melody Aflam, a television station in Egypt, has won Grand Prix for TV/Cinema at the 2010 Dubai Lynx Awards, with “Arabic Films- The Mother Of All Foreign Films”. The four part series presents Braveheart, Dances with Wolves, Titanic, Rocky and Seven.
Lika Gum is presented as the visual effects prop of the night in “Out of this World”, an award-winning print advertising campaign from Egypt. Winner of the Grand Prix for Print at the Dubai Lynx Awards, the campaign shows boys using head-sized bubbles to become two headed monsters in the swamp, the camp and the living room.
