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Scrabble Took Over Bogota - May 17th, 2009

Ogilvy & Mather Bogota was given the challenge of bringing Mattel’s word game Scrabble to the top of Colombian minds. The creative team decided to take advantage of the most representative buildings and their company names to create words with the same Scrabble’s typefaces. In that way they could show that Scrabble is a game that is fun, easy and able to be played anywhere. Buildings shown here are the Centro Comercial (with an extra CASA) in Avenida Chile, and City TV (with an extra AUTO) in Edificio Av. Jimenez, Bogotá.

Scrabble Avenida Chile advertisement

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Posted under Ambient, Inspiration

Location Colombia (Colombia).

Watch the Sound of Music When You Want To

DIRECTV promoted DIRECTV Plus in Colombia with “Sound Of Music”, a print advertisement showing Julie Andrews’ character Maria singing in the dark.

Animals have fun at Santa Fe Zoo

Santa Fe Zoo in Medellin, Colombia, promoted the zoo from the perspective of the animals in this print advertisement. “Animals also have fun at night”.

Credits
The Santa Fe Zoo ad was developed at TBWA Colombia, by creative director Javier Bernal, art director Felipe Hernández and photographer Julian Gaviria.

Toyota Prado on Banana Leaf - July 6th, 2008

Toyota in Colombia promoted the 4WD Prado in Colombia, South America, encouraging readers to keep in touch with nature.

Toyota Prada on Banana Leaf

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Posted under Inspiration, Print Press Posters Billboards

Location Colombia (Colombia).

Colombian Red Cross Torso - January 10th, 2008

Cruz Roja Colombiana, Red Cross in Colombia, encouraged blood donors with a print advertisement showing a woman and a man whose torsos intermingle. “Dona Sangre. Dona Vida” (Give blood, Give life).

Cruz Roja Colombiana Torso print advertisement

Credits

The Torso ad was developed at Leo Burnett Colombiana, Bogota, by creative director Rodrigo Davila, art directors Oscar Muñoz and Carlos Murad, account executive Camilo Plazas, copywriter Fredy Mendez, and photographer Monica Barreneche.

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Posted under Inspiration, Print Press Posters Billboards

Location Colombia (Colombia).

Shakira Hips Don’t Lie remakes Wyclif Jean Dance Like This - August 30th, 2006

Shakira, Latin-pop singer from Colombia, teamed up with Fugees hip hop songwriter and artist Wyclef Jean to produce “Hips Don’t Lie”, music track and music video.

CD cover for Hips Don't Lie singleThe music video, “Hips Don’t Lie”, has been uploaded to YouTube more than seven hundred times. ‘Hips Don’t Lie’ was nominated in seven categories at the 2006 MTV Music Video Awards, for Video of The Year, Best Female Video, Best Dance Video, Best Pop Video, Viewer’s Choice, Best Choreography in a Video, Best Art Direction in a Video.

Credits

‘Hips Don’t Lie’ is a remake of “Dance Like This”, recorded by Jean Wyclef for the Dirty Dancing: Havana Nights Soundtrack in 2004, with Claudette Ortiz. The adaptation for Shakira’s hit was developed by Wyclef Jean, Jerry “Wonda” Duplessis, Shakira, Latavia Parker and Omar Alfanno. It was released in February 2006, in Shakira’s second English album, Oral Fixation Vol. 2, heading to number one in the United States.

Dancer in Hips Don't LieFilming for ‘Hips Don’t Lie’ was directed by English director Sophie Muller, from Oil Factory, in Los Angeles. Oil Factory hosts ‘Hips Don’t Lie’ as a 3.106 mb quicktime video.

Some of the dance moves, and most of the dancers and costumes in the ‘Hips Don’t Lie’ music video come from Colombian festival, Carnaval de Barrangquilla.

The ‘Hips Don’t Lie’ music video has attracted a fan’s version (Yahoo Music), and a number of spoofs on YouTube and Google Video.


Shakira dances in Hips Don't Lie

See Shakira’s MySpace site. ShakiraMedia.com hosts Hips Don’t Lie as a 45.8 mb high quality mpg and 9.43 mb low quality WMV video.

Apple iTunes

Lyrics for Hips Don’t Lie

Wyclif Jean:

Hips Don't Lie Single at Amazon.com

Ladies up in here tonight
No fighting, no fighting
We got the refugees up in here
No fighting, no fighting

Shakira, Shakira

I never really knew that she could dance like this
She makes a man wants to speak Spanish
Como se llama (si), bonita (si), mi casa (si, Shakira Shakira), su casa
Shakira, Shakira

Hips Don’t Lie Single at Amazon.com

Shakira:

Oh baby when you talk like that
You make a woman go mad
So be wise and keep on
Reading the signs of my body

And I’m on tonight
You know my hips don’t lie
And I’m starting to feel it’s right
All the attraction, the tension
Don’t you see baby, this is perfection

Wyclif Jean:

Hey Girl, I can see your body moving
And it’s driving me crazy
And I didn’t have the slightest idea
Until I saw you dancing

And when you walk up on the dance floor
Nobody cannot ignore the way you move your body, girl
And everything so unexpected – the way you right and left it
So you can keep on shaking it

I never really knew that she could dance like this
She makes a man want to speak Spanish
Como se llama (si), bonita (si), mi casa (si, Shakira Shakira), su casa
Shakira, Shakira

Shakira:

Oh baby when you talk like that
You make a woman go mad
So be wise and keep on
Reading the signs of my body

And I’m on tonight
You know my hips don’t lie
And I am starting to feel you boy
Come on lets go, real slow
Don’t you see baby asi es perfecto

Oh I know I am on tonight my hips don’t lie
And I am starting to feel it’s right
All the attraction, the tension
Don’t you see baby, this is perfection

Shakira, Shakira

Oh boy, I can see your body moving
Half animal, half man
I don’t, don’t really know what I’m doing
But you seem to have a plan
My will and self restraint
Have come to fail now, fail now
See, I am doing what I can, but I can’t so you know
That’s a bit too hard to explain

Wyclif Jean:

Baila en la calle de noche
(She dances at night in the street)
Baila en la calle de día
(She dances by day in the street)

Baila en la calle de noche
Baila en la calle de día

I never really knew that she could dance like this
She makes a man want to speak Spanish
Como se llama (si), bonita (si), mi casa (si, Shakira Shakira), su casa
Shakira, Shakira

Shakira:

Oh baby when you talk like that
You know you got me hypnotized
So be wise and keep on
Reading the signs of my body

Wyclif Jean:

Senorita, feel the conga, let me see you move like you come from Colombia

Mira en Barranquilla se baila así, say it!
Mira en Barranquilla se baila así

Yeah
She’s so sexy every man’s fantasy a refugee like me back with the Fugees from a 3rd world country
I go back like when ‘pac carried crates for Humpty Humpty
I need a whole club dizzy
Why the CIA wanna watch us?
Colombians and Haitians
I ain’t guilty, it’s a musical transaction
No more do we snatch ropes
Refugees run the seas ’cause we own our own boats

Shakira:

I’m on tonight, my hips don’t lie
And I’m starting to feel you boy
Come on let’s go, real slow
Baby, like this is perfecto

Oh, you know I am on tonight and my hips don’t lie
And I am starting to feel it’s right
The attraction, the tension
Baby, like this is perfection

No fighting
No fighting

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Posted under Inspiration, Music Videos

Location Colombia (Colombia).