The Inspiration Room

LifeYoga Hong Kong have launched a series of print advertisements hinting at the sweat produced during “hot yoga”. Bikram yoga is a series of poses carried out in a room maintained at the temperature of 105 degrees Fahrenheit or 40 degrees Celsius, aiming to increase the body’s flexibility and rid the body of toxins. “Sweat Off Your Flab. Hot Yoga at Life Yoga”.

Read the rest of this entry »

(average: 4.67 out of 5)

 Loading ...

Tags to other posts: Leo Burnett, Leo Burnett Hong Kong

Posted under Inspiration, Print Press Posters Billboards

Location (China).

Greenpeace China provides a warning to a country building a life of affluence using the power of coal. “Coal Story” is an animated short film exploring the connection between coal-powered electricity and climate change.

Read the rest of this entry »

(average: 4.50 out of 5)

 Loading ...

Tags to other posts: Greenpeace, Ogilvy, Ogilvy & Mather Beijing

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (China).

CCTV – Central China Television is running “Ink”, an advertising ident featuring a Tai Chi artist and a Joker. The spot brings together traditional elements with modern Chinese culture, demonstrating the power of branding.

Read the rest of this entry »

(average: 4.50 out of 5)

 Loading ...

Tags to other posts: MMIA, Niko Tziopanos, Supreme Music, Troublemakers.tv, weareflink

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (China).

Pepsi China is celebrating the 60th anniversary of New China with an interactive creative challenge campaign online at pepsi2009.qq.com, Taotao and QZone. The campaign is timed to coincide with National Day in China, October 1, marking the day in 1949 when Mao Zedong proclaimed the beginning of the People’s Republic.

Read the rest of this entry »

(average: 4.00 out of 5)

 Loading ...

Tags to other posts: Pepsi

Posted under Inspiration, Interactive

Location (China).

Tide bleach is presented as the way to a brighter wash in this print advertising campaign from China featuring trousers, a robe and a shirt made of glowing light bulbs. The three print advertisements won a Bronze Press Lion at Cannes International Advertising Festival 2009.

Read the rest of this entry »

(average: 3.86 out of 5)

 Loading ...

Tags to other posts: Gao Shi Yuan, Saatchi & Saatchi, Saatchi & Saatchi Guanghzou, Tide

Posted under Inspiration, Print Press Posters Billboards

Location (China).

Supor vegetable peelers were given a zip treatment in this 2007 print advertising campaign from China. The white radish, potato, egg plant and netted melon each become an unzipped front.

Read the rest of this entry »

(average: 5.00 out of 5)

 Loading ...

Tags to other posts: CC&E Shanghai, Supor

Posted under Inspiration, Print Press Posters Billboards

Location (China).

P&G’s Chinese campaign for Ariel, “Crab”, “Spaghetti”, Hotdog and Hamburger”, presents messy food as the combatant for the laundry detergent, showing Ariel fighting it out with regular food stains. The campaign was shortlisted in both press and outdoor categories at Cannes International Advertising Festival 2009.

Read the rest of this entry »

(average: 5.00 out of 5)

 Loading ...

Tags to other posts: Ariel, Saatchi & Saatchi, Saatchi & Saatchi Guangzhou

Posted under Inspiration, Print Press Posters Billboards

Location (China).

Volkswagen is sponsoring responsible drinking and driving with “Just One for the Road”, a print advertising campaign launched in China. Three print advertisements provide a triple vision effect, with three steering wheels, three gear levers and three brake pedals. “Just one for the road. Please drink responsibly.”

Read the rest of this entry »

(average: 4.00 out of 5)

 Loading ...

Tags to other posts: DMG Beijing, Volkswagen

Posted under Inspiration, Print Press Posters Billboards

Location (China).