Microsoft is promoting the Windows 8 operating system in China with “Training Camp”, an online advertising campaign of three videos designed to create buzz. Watermelon, Makeup and Piano show extraordinary stunts performed in the Windows 8 cause.
Inspiration Room posts relating to: China
Staedtler Where It All Begins
Staedtler ran a print campaign in 2012 featuring three pencil tip sculptures, “Church”, “Chair” and “Car”, with the tag line, “Where it all begins”. The campaign has won gold and silver for illustration at the 2013 Andy Awards held this week. Leo Burnett Hong Kong, the agency behind the campaign explains their thinking. “More and more, the younger generation has succumbed to the convenience of digital technology and forget the more inspiring way of generating ideas – pencil sketching. Staedtler intends to revive the memory in people of where designs originally begin – a sketch pencil. By borrowing classic design icons in different categories, we show how these classic designs were born from pencil sketches, magnifying and crafting Staedler’s pencil tip graphite into microscopic miniatures of these icons.”
Greenpeace Toxic Fashion Stitch Up
Greenpeace International has used a fashion parade to launch “Toxic Threads: THe Big Fashion Stitch-Up“, a report exposing the use of hazardous chemicals in the clothing of 20 leading fashion brands, including industry giants like Zara, Levi’s, Armani and Calvin Klein. Greenpeace investigations have found that many of the clothing items tested were contaminated with hazardous chemicals that break down to form hormone-disrupting and even cancer-causing substances when released into the environment. A series of ten fashion images, shot by Lance Lee in Beijing, helps visualize the fashion industry’s chemical addiction.
Posted in Greenpeace, Print Press Posters Billboards
Tagged Arc Communications, Lance Lee
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Volkswagen Beetle Fun for Chinese
Volkswagen Group China is running an integrated advertising campaign promoting the Volkswagen Beetle as the car of choice for young Chinese men and women. The TV and print campaign features the tag line, “Fun. Don’t Leave it too late”, building the brand’s image of a more powerful, more dynamic and more masculine Beetle. “Senior Rebels”, the TV ad, features old people desperately trying to recapture the spirit of youth as they try out skateboarding, spraying graffiti, raving and other activities clearly beyond their physical abilities. The “Unexpected” print campaign, featuring photography by Nick Meek, show the Beetle in the context of urban hip young adults.
Carlsberg Social Experiments
Carlsberg beer is being promoted in Hong Kong with an advertising campaign celebrating people who stand up and do the right thing. Nine different cameras were used to capture the response of the public to four scenarios: a woman pushing a barrow up a hill, a drunk driver attempting to unlock his car, a group of mean men blocking a bridge to pedestrians, and a waitress unaware of an embarrassing tail.
Posted in Carlsberg, TV Ads Cinema and Online Videos
Tagged JWT, Meteor Cheung, Thomas Lo, Ulf Olofsson
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