Junkers, a division of Bosch producing water heating products in Chile, is running “Coldproof Mornings”, a print advertising campaign. A man and a woman standing in a shower with coloured knitted tops streaming out of the shower rose.
Inspiration Room posts relating to: Chile
MasterDog Fat Dogs
DogLover MasterDog Light is promoted as the way to help fat dogs reach their full potential in this print advertising campaign from Chile, the recipient of a Silver Award for Print at the 2012 Clio Awards. Slim and fit dogs trapped inside fat dog bodies pull at their leashes, straining to deal with the cat, frisbee and poodle in their lives. “Free Your Dog”.
Stabilo Boss Women
French aristocrat Marie Antoinette and Don Quixote character Dulcinea are highlighted in an award winning print advertising campaign for the Rhein Stabilo Boss range, honoured with Bronze for art direction and illustration.
Padre Hurtado – You Are The Key
The Padre Hurtado Foundation (Fundacion Padre Hurtado) is a charity in Chile inspired by thoughts and writings of Father Alberto Hurtado. The organisation recently worked with Prolam Y&R to run a print advertising campaign reminding readers that supporting work with real people addresses issues surrounding alcoholism, domestic violence and prostitution. Children are presented in the locked cages of adult behaviour. “You are the key”.
Posted in Print Press Posters Billboards
Tagged Gonzalo Arevalo Condemarin, Prolam Y&R, Y&R
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Kitadol War Heroes
Kitadol Período Menstrual, a pharmaceutical product produced by Laboratorio Chile, is specially designed to help women cope with the effects of menstrual pain and abdominal swelling. Marketing for the product includes advertising campaigns designed for men who suffer periodically with their spouses, including “Get Her Back“, an award winning print series from 2010, and “War Heroes”, the winner of a Silver Press Lion at Cannes International Festival of Creativity. Three heroes, Hero Fran, Hero Marce, Hero Sara from the monthly wars appear with medals on their chests, with the tag line, “Your war is over (Tu guerra ha terminado). Kitadol. Menstrual relief.”
Posted in Kitadol, Print Press Posters Billboards
Tagged Patricio Pescetto, Prolam Y&R, Y&R
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