Inspiration Room posts relating to: Canada

No child should ever be for sale

Posted on June 14, 2013 by Duncan

World Vision Canada is running “No Child For Sale”, an integrated advertising campaign calling for people to join together in opposition to the human trafficking trade. Durable, strong and adaptable. For $65 you can own a 9-year-old that can work up to 18 hours a day. Some things should never be for sale, but every year over 1.2 million children are sold into slavery. This is the daunting statistic behind the latest spot for World Vision Canada. The campaign, including commercial, making-of film, desktop wallpapers, Facebook and Twitter banners, print advertising and posters, is online at nochildforsale.ca
and the World Visions Canada YouTube Channel.

Kewesi For Sale in World Vision campaign

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Posted in Interactive, TV Ads Cinema and Online Videos, World Vision | Tagged KBSP, Knucklehead, Mark Lewis, Nicole Ellerton, OPC, Real Interactive, School Editing, Technicolor | Leave a comment

Missing Kids Stamps

Posted on May 25, 2013 by Duncan

The Missing Children’s Network (Enfant-Retour Québec) is using customisable postage stamps to raise awareness and drive action on behalf of the children who go missing in Canada each year. An interactive site, MissingKidsStamps.ca, provides profiles of missing children and provides an interface with Canada Post’s customisable postage stamp order service. While on the site, visitors can learn more about some of the children being featured. Visitors to the site can download an insert to be used as an e-signature, allowing visitors to add Missing Kids Stamps to their e-mails and other e-correspondence.

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Posted in Canada Post, Interactive, Postage Stamps, Print Press Posters Billboards | Tagged Jane Murray, Jennifer Duong, Joel Derksen, Keen Music, Lowe Roche, Mark Mason, Sean Ohlenkamp | 1 Comment

World’s Most Valuable Social Network

Posted on May 25, 2013 by Duncan

Missing Children Society of Canada, (MCSC) on May 25 a year ago, marked International Missing Children’s Day with the launch of The World’s Most Valuable Social Network, online at www.valuablenetwork.ca. The application empowers anyone with a social network to “donate” their Facebook or Twitter feed to MCSC to notify friends and followers when a child goes missing in their area. Users can choose to link their social networks for a day, a month or indefinitely and can modify their settings at any time. The campaign won Gold Use of Social Media, Silver Public Service/Social Welfare at the London International Advertising Awards, Silver for Social Networks, Silver for Facebook at the One Show Interactive Awards. MCSC has followed the campaign up this year with the World’s Most Valuable Pinboard, a Pinterest site.

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Posted in Interactive, Missing Children Society of Canada | Tagged Grey Canada, James Ansley, Marshneill Abraham, Patrick Scissons, Todd Lawson, Yusong Zhang | Leave a comment

Housing opens doors

Posted on May 16, 2013 by Duncan

Ontario Non-Profit Housing Association (ONPHA) is running “Housing Opens Doors”, an integrated advertising campaign designed to raise awareness of the need for more affordable housing in Ontario, Canada. People on lower incomes have to struggle to pay rents that are sometimes 70 percent of their income. Buying basics like fresh food, medical care and transportation is next to impossible. 16 colourful, interactive doors, on display in down Toronto, help make the connections between affordable housing and addressing poverty. A real doorbell on each door wirelessly registers your support on the housingopensdoors.ca site. “This door creates jobs. Because this is the door to an affordable home”.

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Posted in Interactive | Tagged Jim Diorio, Justin Cheung, Manifest, Matthew Donne, Paul Bonsell | Leave a comment

Chris Hadfield Space Oddity

Posted on May 14, 2013 by Duncan

Canadian astronaut Col. Chris Hadfield, who has just landed on Earth after a stint as Commander of Expedition 35 on the International Space Station, is gaining global recognition with his music video of David Bowie’s 1969 hit “Space Oddity”. Hadfield recorded the five minute film on board the ISS, using a guitar already on board, before boarding the Soyuz for the journey back to Earth. Hadfield took part in a live, Canadian coast-to-coast concert in February that included the Barenaked Ladies’ Ed Robertson and a youth choir, and featured the song ISS, “Is Somebody Singing?”

Chris Hadfield Space Oddity