Inspiration Room posts relating to: Canada

Duracell Bus Shelters give Moments of Power Warmth

Duracell Canada is responding to the icy conditions of Toronto’s winter with “Power Warmth”, in an ambient campaign set in bus shelters. In this winter of ice storms and a polar vortex, moments of warmth are few and far between. Duracell wanted to see if they could change that. By joining hands, commuters completed a circuit between the positive and negative symbols on either side of the transit shelter. Fans are encouraged to share the video with the hashtag #PowerWarmth. For every share Duracell is donating $1 to Habitat for Humanity Canada (up to a max of $25000).

Duracell Power Warmth Bus Shelter

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Selsun Blue for Dandruff Snow Surprises

Marketing for Selsun Blue Dandruff shampoo in Canada this winter reached new levels of creativity with a set of snow-crested billboards. Ten wild postings in high-traffic areas of Montreal featured images of men and women, placed in such a way to accumulate snow on top of their heads to suggest the effects of dry scalp and dandruff. The text: “Quand les pellicules vous prennent par surprise” (When flakes take you by surprise).

Selsun Blue Snow Billboards

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Budweiser Blackout celebrates Sochi Wins for Canada

Budweiser advertising in Canada during the Super Bowl this year included “Blackout”, a tribute to Canada’s ice hockey hopes. A Budweiser blimp shaped like a hockey goal light is seen floating over Canada after a game-winning goal and quickly, there’s a black out around the world, except in Canada, where celebration ensues and the blimp lights up the streets. The integrated campaign includes goal lights made available to fans, complete with an SD card that hooks up to a smart phone. When your team scores, the light goes off. A real 80ft flying blimp, like the one seen in the spot, is flying above major Canadian cities during the Sochi Olympic games. When the Canadian hockey team scores, the blimp lights up and make noise.

Budweiser Blimp in Blackout

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Beans and Astronauts

Cinesite, a post production company based in Montreal and London, is showcasing the creature animation skills of its staff in “Beans”, a short film created entirely in-house. The mock commercial features four astronauts doing a moonwalk when they are discovered by a horrific monster. Since its release on December 11, the YouTube video has had almost 6 millions views.

Beans Astronaut and Monster
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The Auteurs of Christmas

Fourgrounds, a film production company in Canada, has provided us with “The Auteurs of Christmas”, a short film portraying a Christmas morning experience through the eyes of a few of ten different film directors. The 2:30 film is presented in the styles of Steven Spielberg, Sergei Eisenstein, Wes Anderson, Woody Allen, Lars von Trier, Martin Scorsese, Michael Moore, Stanley Kubrick, Werner Herzog and Baz Luhrmann.

The Auteurs of Christmas

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