The Inspiration Room

Rethink Breast Cancer’s “Breast Fest” event is being promoted with “Feel Up”, a touchy feely PSA trailer. The film festival, being run on November 20 to 22, will feature films “About Her”, “Heart of the Sea”, “Stage IV – Journey Into the Unknown”, “Life Is The Main Thing”, “Jonna’s Body, Please Hold”, and “In The Family”.

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Tags to other posts: Juniper Park, Kathi Prosser, Rethink Breast Cancer

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Canada).

Canadian Red Cross recently launched a print advertising campaign using typography and across the fold features to remind Canadians about the plight of people affected by earthquakes, tsunamis and storms in the Asia Pacific region. “After waves of disaster hit Asia Pacific this week, we’re on the ground providing aid, support and hope”.

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Tags to other posts: Cossette, Red Cross, Red Cross Canada, Richard Bélanger

Posted under Inspiration, Print Press Posters Billboards

Location (Canada).

Audi has launched an online campaign in Canada promoting a life-size garage door banner for those who can’t wait for the delivery of their Audi R8 V10. The campaign was developed in response to the 535 horsepower car being sold out soon after its release. Available in three sizes, the garage door banners are being sold for $469.99. See the campaign online at Audi Canada.

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Tags to other posts: Audi, Lowe Roche

Posted under Inspiration, Interactive, Print Press Posters Billboards

Location (Canada).

Pepsi’s digital strategy in Canada is centered on www.joyitforward.ca, a web site that encourages people to participate and spread the positive culture and energy of the brand online.

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(average: 4.20 out of 5)

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Tags to other posts: BBDO, BBDO Canada, Pepsi, Proximity Canada

Posted under Inspiration, Interactive

Location (Canada).

Cadbury is linking Dentyne gum with making “face time”, encouraging internet users to allocate time to be with friends, face to face. The advertising campaign, launched in 2008, includes a television commercial, a series of print advertisements, and an interactive site (makefacetime.dentyne.ca) which can only be accessed for three minutes at a time.

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Tags to other posts: Arni & Kinski, Cadbury, Company 3, Consulate Film, Darius Khondji, Dentyne, McCann Erickson

Posted under Inspiration, Interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos

Location (Canada).

Adbusters have added a new ad to their spoof advertising collection, “Brand Baby”, a photograph of a breast fed baby covered in brands. The Canadian organisation is described as a global network of culture jammers and creatives working to change the way information flows, the way corporations wield power, and the way meaning is produced in our society.

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Tags to other posts: Adbusters, Dietrich Wegner

Posted under Inspiration, Photography, Print Press Posters Billboards

Location (Canada).

Sundance Channel has launched Animation Bizarro, a collection of eleven animated shorts made by some of the most provocative and trippy Canadian animators/artists, most of whom spent time in Canada’s Hothouse animation apprenticeship program.

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Tags to other posts: Hothouse, Sundance Channel

Posted under Inspiration, Short Film

Location (Canada).

Knight Fever, a short film animated by Christopher Minos, debuts at the Los Angeles Short Film Festival, July 29 at 5.30 pm. It’s a classic medieval story of Dragon versus Knight.

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Tags to other posts: Christopher Minos, Crush Inc

Posted under Inspiration, Short Film

Location (Canada).