The video of a couple arguing on the balcony of an apartment and the wife’s lover escaping from a window in downtown São Paulo, Brazil, had over 3 million views in the last week. What no one knew is that the drama was played out as part of a campaign introduce “Paixões Perigosas” (Dangerous Passions), a new television drama series from the Investigação Discovery channel. The video was replicated more than 20 thousand times around the web and was shown on TV several times. Read on to see the reveal video.
Posted in Ambient, TV Ads Cinema and Online Videos
Tagged Alessandro Cassulino, Alex Miranda, Alexandre Abrantes, Daniel Baccaro, Hugo Rodrigues, Jamute, Rodrigo Panucci, Salles Chemistri, Sérgio Matsunaga, Trator Filmes
Getty Images and AlmapBBDO in Brazil have followed up the successful viral video, “From Love to Bingo,” with “85 Seconds”, a video telling a love story with a collation of 105 videos from Getty Images video library. A boy and a girl meet as young children, are separated and then reunite as adults. The short film ends with a reference to the length of all the Getty videos in the company’s bank: 63,103,983 seconds — two years.
Posted in Getty Images, TV Ads Cinema and Online Videos
Tagged AlmapBBDO, Andre Kassu, Bruno Prosperi, Clan VFX, João Simi, Luiz Sanches, Marcello Serpa, Marcos Kotlhar, Marcos Medeiros, Renato Simões, Satelite, Sophie Schoenburg
Nissan in Brazil is promoting the importance of airbags with “Vases”, a print advertising campaign for the Nissan Sentra. “Jenna” and “Harvey”, in the form of blue and white Ming vases, represent the fragility of drivers and their families. “People are fragile. Nissan Sentra with six airbags.”
Posted in Nissan, Print Press Posters Billboards
Tagged Bernardo Romero, Cesar Herszkowicz, Illusion, Lew'Lara, Manir Fadel, Marcos Almirante, Marianna Sa, Supachai U-Rairat, Surachai Puthikulangkura, TBWA
Audi’s fastest car, the R8, was recently promoted as the car for fast drivers and fast readers in an iPad advertisement developed by AlmapBBDO Sao Paulo. The ad, featured in digital magazines in Brazil promoted the R8′s main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad’s screenshot feature. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take a picture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, this was an Audi ad saved amongst the personal photos of readers.
Posted in Audi, Interactive
Tagged AlmapBBDO, Andre Kassu, Andre Sallowicz, Bruno Prosperi, Denis Peralta, Filipe Medici, Luiz Sanches, Marcello Serpa, Marcos Medeiros, Renato Simões, Rodrigo Resende, The Goodfellas
Brazilian modelling agency Star Models, the representative of Ford Models in Salvador, Bahia, is running a campaign addressing concerns about anorexia in the modelling industry. Three fashion sketches, designed to show how an outfit will look on the female body, are translated into photographs of very thin models. “You are not a sketch. Say no to anorexia”.