The Inspiration Room

Fiat is presenting the Fiat 500 (Cinquecento) as the car of the future in an animated television commercial, “New Times”, developed in Brazil. The Fiat 500 was first launched in 1957 and evolved through the years until being discontinued in 1975. The new vehicle is now being presented as the way ahead in care for the environment, customization and style.

Read the rest of this entry »

(average: 4.50 out of 5)

 Loading ...

Tags to other posts: Fiat, Leo Burnett, Leo Burnett Brazil, Lobo, Tentaculo, Veter Zero

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Brazil).

ADESF (Associcao de Defesa Da Saude do Fumante) has released a print advertising campaign aiming to show the amount of toxicity a single cigarette inflicts on the body. Historical human conflicts represent the invasive force of tobacco.

Read the rest of this entry »

(average: 4.75 out of 5)

 Loading ...

Tags to other posts: ADESF, Casa do Vaticano, Neogama/BBH

Posted under Inspiration, Print Press Posters Billboards

Location (Brazil).

Master Comunicacao in Brazil has worked with the government of the State of Sao Paulo to develop Tabaconomia, an online campaign challenging visitors to consider the impact of their smoking habit on the economy. Online at tabaconomia.com.br, the site allows people to use the tabacocalculadora to calculate how much money they spend on cigarettes per year, and how much that would buy. A person who smoked two packs of Marlboros a day for the past ten years, for example, will find that spent the equivalent of a popular car. The campaign, launched on the eve of new laws restricting smoking in public places. A print advertising campaign is designed to attract visitors to the site.

Read the rest of this entry »

(average: 5.00 out of 5)

 Loading ...

Tags to other posts: Master Comunicacao

Posted under Inspiration, Interactive, Print Press Posters Billboards

Location (Brazil).

Volkswagen in Brazil has launched the Eos, the new convertible coupé convertible, with The Open Cage, an advertising campaign online at www.vw.com.br/eos. “The Open Cage” tells the story of a beautiful woman who drives the Eos along a winding road, followed by birds.

Read the rest of this entry »

(average: 5.00 out of 5)

 Loading ...

Posted under Inspiration, Interactive, TV Ads Cinema and Online Videos

Location (Brazil).

Sedex Express Courier Service, a division of Correios in Brazil, is presented as a trustworthy service in this print advertising campaign developed at Artplan, Rio de Janeiro. An egg, juice and fish are dropped in anticipation of the appropriate container arriving on time. The English copy reads, “Trust us. We deliver it fast”.

Read the rest of this entry »

(average: 5.00 out of 5)

 Loading ...

Tags to other posts: Artplan, Correios, Sedex

Posted under Inspiration, Print Press Posters Billboards

Location (Brazil).

Gustavo Borges Academy in Brazil provides swimming training in Brazil, bearing the name of Brazilian swimming champion Gustavo Borges. “Bolinhas”, a print advertising campaign designed by JWT, features swimming training in a new light, with a swimming pool and a lake turned into play areas.

Read the rest of this entry »

(average: 3.40 out of 5)

 Loading ...

Tags to other posts: Gustavo Borges Academia, JWT Brazil

Posted under Inspiration, Print Press Posters Billboards

Location (Brazil).

Johnson & Johnson reminds us that our teeth can hide many things in this advertising campaign for Reach Dental Floss, developed in Brazil. Plasticine animals, a pig, chicken and cow, are draped over white teeth. The campaign won a Silver Outdoor Lion at Cannes International Advertising Festival 2009.

Read the rest of this entry »

(average: 3.75 out of 5)

 Loading ...

Tags to other posts: Johnson & Johnson, JWT, JWT Sao Paulo, Reach

Posted under Inspiration, Print Press Posters Billboards

Location (Brazil).

Panamericana School of Art and Design (Escola Panamerica de Arte e Design) launched an integrated recruitment advertising campaign using print, poster, outdoor and ambient media to ask the question, How far does your creativity go? Circles, crosses and lines in magazine advertisements, on placemats, serviettes, wall panels and graffiti walls, were used as the starting points for doodles, grafitti, resulting in a range of fascinating responses. The magazine campaign (the last three below) won a Gold Press Lion at Cannes International Advertising Festival 2009.

Read the rest of this entry »

(average: 4.83 out of 5)

 Loading ...

Tags to other posts: Almap BBDO São Paulo, Panamericana School of Art and Design

Posted under Ambient, Inspiration, Print Press Posters Billboards

Location (Brazil).