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Fiat 500 for New Times - October 20th, 2009

Fiat is presenting the Fiat 500 (Cinquecento) as the car of the future in an animated television commercial, “New Times”, developed in Brazil. The Fiat 500 was first launched in 1957 and evolved through the years until being discontinued in 1975. The new vehicle is now being presented as the way ahead in care for the environment, customization and style.

Fiat New Times Flower

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location Brazil (Brazil).

Tck Tck Tck Adaptation

Tck Tck Tck, a global alliance focused on climate change, is given some encouragement from Y&R in Brazil with “Adaptation”, an animated video exploring evolutionary process and environmental responsibility. The video supports the Time for Climate Justice campaign, launched by Kofi Annan and Bob Geldof at Cannes International Advertising Festival in June 2009.

WWF Tsunami on 9/11

WWF has become swamped in the fiasco associated with “Tsunami”, a print advertisement developed for WWF Brazil by DDB Brasil. The print ad, created in 2008, shows multiple planes heading through the skies around the New York skyline, bound, it seems, for the World Trade Center. “The Tsunami Killed 100 Times More People Than [...]

Cigarette Army in Brazil - August 27th, 2009

ADESF (Associcao de Defesa Da Saude do Fumante) has released a print advertising campaign aiming to show the amount of toxicity a single cigarette inflicts on the body. Historical human conflicts represent the invasive force of tobacco.

ADESF Cigarette Army print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Brazil (Brazil).

Tabaconomia Calculates Tobacco Costs - August 22nd, 2009

Master Comunicacao in Brazil has worked with the government of the State of Sao Paulo to develop Tabaconomia, an online campaign challenging visitors to consider the impact of their smoking habit on the economy. Online at tabaconomia.com.br, the site allows people to use the tabacocalculadora to calculate how much money they spend on cigarettes per year, and how much that would buy. A person who smoked two packs of Marlboros a day for the past ten years, for example, will find that spent the equivalent of a popular car. The campaign, launched on the eve of new laws restricting smoking in public places. A print advertising campaign is designed to attract visitors to the site.

Tabaconomia Car

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Posted under Inspiration, Interactive, Print Press Posters Billboards

Location Brazil (Brazil).

VW Eos The Open Cage - August 21st, 2009

Volkswagen in Brazil has launched the Eos, the new convertible coupé convertible, with The Open Cage, an advertising campaign online at www.vw.com.br/eos. “The Open Cage” tells the story of a beautiful woman who drives the Eos along a winding road, followed by birds.

The Open Cage VW Eos film

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Posted under Inspiration, Interactive, TV Ads Cinema and Online Videos

Location Brazil (Brazil).

Sedex Deliver It Fast - August 8th, 2009

Sedex Express Courier Service, a division of Correios in Brazil, is presented as a trustworthy service in this print advertising campaign developed at Artplan, Rio de Janeiro. An egg, juice and fish are dropped in anticipation of the appropriate container arriving on time. The English copy reads, “Trust us. We deliver it fast”.

Sedex Egg print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Brazil (Brazil).

Gustavo Borges Academia Balls - July 26th, 2009

Gustavo Borges Academy in Brazil provides swimming training in Brazil, bearing the name of Brazilian swimming champion Gustavo Borges. “Bolinhas”, a print advertising campaign designed by JWT, features swimming training in a new light, with a swimming pool and a lake turned into play areas.

Gustavo Borges Academy Balls print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Brazil (Brazil).

Reach Your Teeth Can Hide Many Things - July 5th, 2009

Johnson & Johnson reminds us that our teeth can hide many things in this advertising campaign for Reach Dental Floss, developed in Brazil. Plasticine animals, a pig, chicken and cow, are draped over white teeth. The campaign won a Silver Outdoor Lion at Cannes International Advertising Festival 2009.

Reach Dental Floss Pig poster

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Posted under Inspiration, Print Press Posters Billboards

Location Brazil (Brazil).

Panamericana Creativity Tests - July 2nd, 2009

Panamericana School of Art and Design (Escola Panamerica de Arte e Design) launched an integrated recruitment advertising campaign using print, poster, outdoor and ambient media to ask the question, How far does your creativity go? Circles, crosses and lines in magazine advertisements, on placemats, serviettes, wall panels and graffiti walls, were used as the starting points for doodles, grafitti, resulting in a range of fascinating responses. The magazine campaign (the last three below) won a Gold Press Lion at Cannes International Advertising Festival 2009.

Panamerica School of Art and Design Creativity Tests

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Posted under Ambient, Inspiration, Print Press Posters Billboards

Location Brazil (Brazil).