The Inspiration Room

European Anti Poverty Network is an independent network of non-governmental organisations (NGOs) and groups involved in the fight against poverty and social exclusion in the Member States of the European Union. EAPN is reminding the affluent to look out for the needs of the poor in a print advertisement set in a giant supermarket. “Not everyone has access to basic necessities. Adequate minimum income. Everybody deserves a decent life.”

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(average: 4.00 out of 5)

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Tags to other posts: Dentsu, Dentsu Brussels, Gerard Turnley

Posted under Inspiration, Print Press Posters Billboards

Location (Belgium).

NATO (North Atlantic Treaty Organization) is celebrating its 60th anniversary with a set of three videos designed to remind people of six decades of solidarity, collective defense and the shared goals of peace, security and stability. The three commercials show what at first appear to be situations of danger, each one resolving into peaceful activity. The treaty was signed on 4 April, 1949, by Belgium, the Netherlands, Luxembourg, France, the United Kingdom, United States of America, Canada, Portugal, Italy, Norway, Denmark and Iceland.

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(average: 3.50 out of 5)

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Tags to other posts: NATO, Nico Beyer, Scholz & Friends

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Belgium).

Music for Life is an annual charity event in Belgium organised by Radio Studio Brussel and the Red Cross. In December 2008 the event focused on mothers on the run, needing to escape with their children because of violence and war. The Music for Life team worked with Brussels advertising agency Mortierbrigade to promote the event on Belgium’s most popular television series, Thuis (Dutch for home).

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Tags to other posts: Mortierbrigade, Red Cross, Studio Brussel

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Belgium).

Axion, Dexia’s youth bank in Belgium, focuses on the interests of 12 to 25 years old in all aspects of their lives. The bank launched Banner Concerts (Dutch and French) to support young bands who were searching for “Myspace fame”. Axion initially used Flash-based banners on popular web sites to stream live gigs from well known bands (Tim Vanhamel, Malibu Stacy, Tom Helsen and A Brand) to encourage young people to sign up their own bands in an online competition for their own banner concert. A professional jury, Peter Crosbie, producer, Kurt Overbergh, art director at Ancienne Belgique, and Alex Stevens, programmer at Dour, chose 25 young up and coming bands to play a concert on the 6 million banner spots. The public was than asked to vote for their favorite band over the month of December 2008. The winner of the contest, Bad Cirkuz, won a concert in the Ancienne Belgique in February 2009, the streaming of their concert online and a day recording at a studio.

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(average: 3.33 out of 5)

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Tags to other posts: Axion, Boondoggle, Mojuice

Posted under Inspiration, Interactive

Location (Belgium).

OVK (Ouders Van Verongelukte Kinderen) is an organisation in Belgium supporting the Parents of Child Road Victims. The organisation partnered with Belgium’s most popular video sharing website GarageTV to raise awareness of the danger associated with using mobile phones while driving. The campaign won three awards at Cannes International Advertising Festival 2009: Promo Gold, Direct Gold and Media Silver.

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(average: 4.60 out of 5)

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Tags to other posts: Bliss Interactive, Happiness Brussels, OVK

Posted under Inspiration, Interactive

Location (Belgium).

What can you wear on your feet to the beach that will set you apart from the crowd? High Tide Heels. These shoes, a combination of high heels and flippers, were created by Belgian artist Paul Schietekat for an exhibition in 2006, online at www.hightideheels.be. The black shoes were brought out in 2008, named High Tide Pro. Unfortunately, or perhaps fortunately, the High Tide Heels are not for sale anywhere.

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(average: 4.33 out of 5)

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Posted under Design, Inspiration

Location (Belgium).

NMBS Groep/SNCB, the National Railway Company of Belgium has launched a television advertising campaign designed to recruit new employees, inviting them to take on larger than life roles.

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(average: 4.25 out of 5)

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Tags to other posts: Caviar, Kene Illegems, Menno van Riet, Nozon

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Belgium).

VTM, a television station in Belgium, recently used a flash mob dance stunt to announce their newest reality television program “Op zoek naar Maria”. The promotion, similar to T-Mobile’s ad set in Liverpool St Station In London, is promoting the program’s search for an an actress to play the leading role in the The Sound of Music.

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(average: 4.31 out of 5)

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Belgium).