The second spot in our Doritos Crash the Super Bowl 2014 series is “On-Set Romance”, from Australia. Doritos is starting the voting process for the 2014 “Crash the Super Bowl” contest in which fans submit 30 second Doritos commercials and the winner gets the commercial shown on television during the Super Bowl, wins tickets to the Super Bowl, and gets to be on the set of the new Avengers movie. This year, unlike all the previous years, Doritos took commercials from all over the globe. We’ll be covering entries sent into us by their producers.
TACVictoria, the Australian road safety organisation, has been running “Ungiven Gifts”, a heart moving installation of 209 Christmas gifts that will never be given. Each whitewashed gift displayed in the Melbourne CBD symbolised a life lost on Victorian roads so far in 2013. The online campaign involved hundreds of photos, tributes and drive safely messages were left at #ungivengifts. Visitors can leave either a commitment to safe driving or a tribute to a loved one on the Christmas tree, or on Facebook.
Posted in Ambient, Christmas, Road safety, TAC
Tagged Grey Melbourne, Guy Lavoipierre, Laura Petruccelli, Louis Petrucelli, Michael Knox, Nigel Dawson, Red Exhibitions, Rohan Cooke, Studio57F1
White Ribbon Australia has been running “Australia, Land of Secrets”, an integrated advertising campaign raising awareness of the issue of violence against women. Timed to coincide with White Ribbon Day, November 25, the television commercial at the heart of the campaign begins like an archetypal Australian tourism ad, encouraging the audience to marvel at the country’s beauty and its undiscovered secrets. Amongst the stunning scenery, Australia’s dark secret is revealed: “One Australian woman a week dies from an act of domestic violence.” The 30 second TVC is supported by a 10 second billboard, radio, press, posters, digital communications, social media (Twitter and Facebook) and online destinations uncoversecrets.com.au, whiteribbon.org.au, that encourage viewers to get involved and uncover Australia’s dark secret.
Posted in Ambient, Interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos, White Ribbon Day
Tagged Archibald Williams, Bruce Heald, Jonny Browne, Josh Whiteman, Mark Held, Method Studios, Noise International, Window Productions
Virgin Mobile Australia has launched “Game of Phones“, an integrated brand campaign bringing a range of rewards worth fighting for to people’s pockets. Players will be challenged to hunt for almost $200,000 worth of prizes in the ‘Game of Phones’ virtual world through a mobile app game that will see live interaction between tens of thousands of people on the streets of Australia. The ultimate winner will be rewarded with a $50,000 VIP voyage of royal proportions, and the grand title of ‘The King’ of ‘Game of Phones’. The winner will have the entire Virgin Family at their disposal to help create their dream escape. The game is not endorsed or affiliated with the HBO TV series Game of Thrones, but players are encouraged to be as cunning and treacherous as its characters.
Posted in Interactive, Print Press Posters Billboards, TV Ads Cinema and Online Videos, Virgin Mobile
Tagged Cream Studios, Havas Worldwide, Havas Worldwide Australia, Hylton Mowday, Locatrix, One Green Bean, Photoplay, Scott Otto Anderson, Sean Izzard, Starcom, The Pool Collective
Unilever is running “Show Her What You’re Made Of”, a television and online advertising campaign encouraging boys to grow up with Lynx. The commercial, headed by Australian star Liam McIntyre, suggests that while boys hope to be men, and men long to be boys again, women are looking for both the youthful energy of boys and the gravitas of mature men.