Metro Trains Melbourne, whose “Dumb Ways to Die” campaign won Direct and PR Grand Prix awards at Cannes 2013, recently launched the Dumb Ways to Die game as a smartphone app. Dumb Ways to Die is now a frantic action game that expands on scenes from the video. Tap, swipe, tilt and blow through one minigame after another and save as many characters as you can. Why is his hair on fire? Who cares, just RUN! Quickly wipe your screen free of puke. Balance that wobbling glue eater. Flick the piranhas out of range of those precious private parts. Swat wasps before it’s too late. Carefully remove forks from toasters. Keep the idiots away from the edge of the platform. And who knew rattlesnakes were so picky about mustard? Users are challenged to perfect their dumb-death prevention skills to unlock the full set of characters for their train station, earn their own local copy of the original video, and compete against friends and highly skilled strangers on the Game Center leaderboard.
The Surfrider Foundation has launched a print advertising campaign featuring amazing surf shots with subtle references to plastic pollution of the ocean. Rather than do a typically graphic, hard-hitting campaign, Sydney advertising agency Arnold Furnace wanted the power of the campaign to come through the subtly of the executions. People are used to seeing and enjoying amazing surf shots and the agency’s plan was to draw them into the ads by emulating those. Only when they look a little closer do they see all is not well, which the facts then underline.
Cadbury Australia has brought back the Marvellous Creations television commercial with a new twist to celebrate the launch of two new chocolate products, Clinkers, Gummi Bears & Choc Biscuit, and Clinkers, Raspberry Chips & Marshmallows. The popular Marvellous Creations TVC from 2012 has been re-cut to highlight the exciting new ingredient combinations in both 30 and 15 second versions. Cadbury Dairy Milk will also support the innovation with a 360 degree campaign encompassing digital, PR and cinema.
Posted in Cadbury, TV Ads Cinema and Online Videos
Tagged Bernard Garry, Carat, Damon Stapleton, Heckler, Joakim Reveman, Jon Burden, Matt Gilmour, Music Mill, Nylon Studios, Radical Media, Royce, Saatchi & Saatchi, Saatchi & Saatchi Australia, The Editors, Visual Jazz, Wassim Kanaan
The Australian Federal Police (AFP) today joins 17 countries from across the globe to recognise International Missing Children’s Day (IMCD). International Missing Children’s Day aims to encourage everyone to think about children who remain missing and spread a message of hope so they may be found. With today’s focus on missing children, the AFP has launched its second age progressed poster which profiles six long-term missing persons, two of whom disappeared as children. The campaign is online at helpbringthemhome.org.au is an interactive, social networking-driven campaign designed to raise awareness of missing children and help find them. Visitors to the site are able to move around a children’s playground and release virtual balloons representing missing children. Six children from each country have been profiled as part of the campaign.
Global travel company Expedia is inviting Australians and New Zealanders to fulfill their travel bucket lists in an integrated advertising campaign, “Out There, Starts Here”. The creative campaign follows the adventures of a young traveller as he embarks on a world journey. He shows that it is possible for anyone to live what they dream, and in the process witness truly awe-inspiring sights the world over. The campaign includes television, cinema and digital components, and bespoke lift wraps in key business locations across Sydney and Melbourne.
Posted in Expedia, TV Ads Cinema and Online Videos
Tagged Darwin Tomlinson, DDB, DDB Australia, Dylan Harrison, Ginny Loane, Jon Austin, Leo Woodhead, Liquid Studios, Method Studios, Revolver, Rich Robson