Space Channel, a branch of Turner Broadcasting System based in Argentina, invited Vetor Zero and Lobo to develop a new on air package, composed of idents, bumpers and menus, totaling 104 pieces and 12 minutes of 3D animation. Initiated two years ago, the extensive creative process took off using as main reference the work of artist and designer Syd Mead, responsible for the concept art of sci-fi films like Blade Runner, Aliens, Tron and Star Trek. With a team of more than 30 people, the production company created fantastic characters and scenarios that translate the thrill-packed spirit of Space’s programming, with a dramatic and hiper-realistic finish. The pieces were divided in four franchises (with portuguese and spanish versions): one generic and three thematic for specific programming slots, dedicated to series, films and sports. Among the highly detailed visuals the channel logo stands out, always incorporated into the narrative as part of props or settings. The yellow of the brand also gains strength in contrast with the overall grayish monochrome.
-
About The Inspiration Room
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. Read more about us here. We invite you to leave your comments, rank the featured work and share our stories with your social networks. Send us a note or submit work. Join us on Twitter, The Inspiration Room Facebook Fan Page, Flickr, YouTube.-
-
-
Get Our Daily Updates
Get your Inspiration Room articles in an RSS reader or get our daily email delivered straight to your inbox free, delivered by FeedBurner. Enter your email address here, click on "Subscribe" and respond to the pop-up window to confirm your subscription.-






