Xfinity ET Holiday Reunion
Comcast has launched an holiday advertising campaign featuring the return of Universal Pictures characters ET and Elliott. The 1982 film E.T. brought together a lost extra terrestrial child and Elliott, a boy played by Henry Thomas, along with his little sister, played by Drew Barrymore. 37 years later, Henry Thomas plays the grown-up Elliott, whose son and daughter discover a grown-up E.T. hiding behind a snowman in their back yard. The adventures begin again, this time with the help of a fast internet connection, virtual reality headset, Xfinity-powered tablet. E.T. has his own updated technology that keeps him connected with his family. A 30-second version of the Xfinity ET Holiday Reunion commercial was launched on NBC during coverage of the Macy’s Thanksgiving Day Parade. Syfy, another Comcast-owned channel, played the longer version of the E.T. short during commercial breaks of the original “E.T.” film, which aired on Thursday evening. The 4-minute version is now featured on Xfinity YouTube, Facebook, Twitter and Instagram channels, and leads to a microsite, xfinity.com/ET.
Watch the Behind-the-Scenes video with actor Henry Thomas, director Lance Acord, Xfinity brand and experiential marketing director Rose Holden, Comcast SVP Marketing Todd Arata, GS&P creatives Jim Elliott and Jeff Goodby, agency producer Kateri McLucas, animatronic effects supervisor Alan Scott from Legacy Effects, A52 VFX supervisor Pat Murphy. We learn that Steven Spielberg gave his blessing to the Reunion, and that there are references to the original film embedded, including a photo of the original dog, a mug, a drawing by Elliott, the original bike, a softball, and a Dungeons and Dragons set.
Xfinity ET Holiday Reunion Credits
The Xfinity ET Holiday Reunion campaign was developed at Goodby Silverstein & Partners by co-Chairmen Jeff Goodby and Rich Silverstein, chief creative officer Margaret Johnson, executive creative director Jim Elliott, creative directors Tristan Graham, Felipe Lima, Roger Baran, associate creative director Ricardo Uribe, Eduardo Quadra, art directors Jennifer Fisher and Hans Schenck (film), Neha Guria and Mike Rodriguez (social), copywriter Anthony Pagaza (film), Guy Olson and Sam Dworkin (social), design director Ryan Self, designers Benny Gold and Pedro Zuccolini, executive producers James Horner and Danielle Riccardi, agency producer Kateri McLucas, assistant producer Lily Durston, social producer Megan Monticone, director of business affairs Judy Ybarra, managing partner Leslie Barrett, executive group account director Chad Bettor, account directors Kirsten Tsitsos and Tom Powers, account managers Lauren Berry and Katie Freedman, assistant account managers Sara Jane Stevens and Sarah Thomas, head of brand strategy Bonnie Wan, head of communication strategy Christine Chen, director of brand strategy John Thorpe, group strategy director Katie Coane, communication strategy director Maren Severtson, group director research data and analytics strategist Cassi Husain, communication strategist Rosie Kerstetter, senior data and analytics strategist Tony Vinella, brand strategist Madison Cameron, and junior communication strategist Taylor Bell.
Comcast staff on the campaign were SVP, Brand Marketing & Communications Peter Intermaggio, SVP, Brand Marketing Todd Arata, vice president, Brand Marketing Dustin Hayes, senior director, brand and experiential marketing director Rose Holden, senior manager brand marketing Kristen Smith, executive director social marketing Nader Ali-Hassan, senior manager social marketing Beth McDermott, and social marketing and community manager Lacey Ketchell.
The making-of video was edited by Conor O’Neill at Exile with post producer Michael Miller, videographer Andrew Butte, and BTS photographer Benzo Theodore.
Practical effects were produced at Legacy Effects by co-owner/puppeteer Alan Scott, puppeteers Robert Ramsdell, Richard Galinson, Anthony Venuto, Chris Grossnickle, and Walter Phelan.
Visual effects were produced at A52 by VFX supervisor Patrick Murphy, CG supervisor Andrew Romatz, 2D VFX artists Andy McKenna, Andy Barrios, Urs Furrer, Stefan Gaillot, Matt Sousa, Steve Wolff, Richard Hirst, Adam Flynn, Michael Vaglienty, Enid Dalkoff, Patrick Poulatian, Shauna Prescott, Kevin Stokes, Chris Riley, James Buongiorno, 3D artists Ariana Ziae Mohseni, Caleb Ollivant, Aemilia Widodo, Josh Dyer, Jaemin Lee, Mike Di Nocco, Quinton Woodson, Evan Mayfield, Sarah Wolfe, Dustin Mellum, Tim Kadowaki, Joao Rosa, Robert Kim, Colton Smrz, Michael Cardenas, Greg Gutkin, Joe Paniagua, Tom Briggs, Bryan Cox, Paulo deAlmada, Jose Limon, matte painters Ram Bhat, Jie Zhou, Zach Mandt, tracking team Joe Chiechi, Michael Bettinardi, Michael Cardenas, Joey Bettinardi, online editors Chris Riley, Sam Kolber, John Valle, producers Michael Steinmann, Jillian Lynes, executive producers Patrick Nugent and Kim Christensen, and managing director Jennifer Sofio Hall.
Design was produced at Elastic by creative director Nadia Tzuo, animators and compositors Steven Do, Trix Taylor, Brian Hayes, Jim Pearce, 3D generalists Dustin Mellum and Bryan Cox, producer Jazeel Gayle, executive producer Luke Colson, head of production Kate Berry, and managing director Jennifer Sofio Hall.
Colorist was Gregory Reese at A52 Color with assistants Corey Martinez, Aaron Flickinger, Dylan Bursick, producer Jenny Bright, and executive producer Thatcher Peterson.
Sound was designed at Lime Studios by sound designer Michael Anastasi, assistant sound designer Kai Paquin, audio mixer Matt Miller, audio assistant Ian Connie, executive producer Susie Boyajan, producers Kayla Phungglan and Megan Hernandez.
Tagged: A52, Anthony Pagaza, Eduardo Quadra, Elastic, Exile, Felipe Lima, Goodby Silverstein & Partners, Guy Olson, Hans Schenck, Jeff Goodby, Jennifer Fisher, Jim Elliott, Kirk Baxter, Lance Acord, Legacy Effects, Lime Studios, Margaret Johnson, Mike Rodriguez, Neha Guria, Park Pictures, Ricardo Uribe, Rich Silverstein, Roger Baran, Sam Dworkin, Tristan Graham