Tesco Delivering Christmas
Tesco is running “Delivering Christmas”, a time-travelling Christmas advert in which a delivery driver finds himself turning up to range of contexts across the 100 years of Tesco. He delivers festive food hampers to street children in 1920s London, Winston Churchill at 10 Downing Street during WWII, the Queen in a 1950s television broadcast, Jim Bowen on 1980s game show Bullseye (the Tesco van replacing a prize caravan), a 1990s rave, parties in the 1970s and 1960s, Father Christmas’s reindeer on a 1970s roof, before returning home to his family Christmas dinner. The ad, inspired by Back to the Future, Terminator and Umbrella Academy, is set to Sleigh Ride, the 1963 hit by The Ronettes.
The full Christmas campaign includes TV, press, OOH, radio, digital, social, in-store, PR and experiential. BBH has also created a bespoke AR Lens with Snapchat, as well as a Facebook arcade game, in which customers can go behind the wheel of the Tesco delivery van themselves.
Tesco Delivering Christmas Credits
The Delivering Christmas campaign was developed at BBH London by creative director Tom Drew, creatives Marc Rayson and Callum Prior, head of art Uche Ezugwu, agency producer Joe Pawsey, assistant producer Kurtison Bailey, senior strategist Lucy Moody, strategy director Simon Gregory, business lead Samantha McLeod, senior account director Laura Brady, account manager Harry Warburton, and account executive Claudia Richardson, working with Tesco chief customer officer Alessandra Bellini, marketing communications director Emma Botton, head of campaigns Ben Sherburn, campaign manager William Botterill, and campaign assistant Suzie Kirton.
Post production was done at MPC by producer Ryan Hancocks, VFX lead Kamen Markov, VFX supervisor Jake Nelson, VFX artists Josh Parks, Vanessa Duquesnay, Johan Alfort, CG team lead Fabian Frank, CG artist Chiara Antelmi, and colourist Jean-Clément Soret.
Sound was produced at 750mph by Sam Ashwell and Ben Gulvin.
Talent and licensing were managed by The Bourne Consultancy. TV materials were sourced from ITV Archive.
Print work was handled at BBH London by senior account director Philip Mattinson, account manager Zoe Harris, producer Chris Sellier, assistant producer Beth Mechem, photographer Myles New via Rare by Trayler, Rare producer Kay Edwards, food stylists Pete Smith and Marina Filippelli, prop stylists Penny Markham and Tony Hutchinson.
Social work was developed at BBH London by creative James McComb, account director Luke Abbott, producers Kevin McCloat and Ali Terrell, production designer Ricky Eyres and account manager Danni Blakeslee.
Media was handled by MediaCom.