McDonalds Great Tastes of the World
McDonald’s in the UK is running a new integrated advertising campaign marking the seventh year of the Great Tastes of the World series of burgers. Each fortnight the restaurant chain is introducing a new hero burger: the French Stack, Canadian Stack, Swiss Stack, Italian Stack, Indian Chicken and Jamaican Chicken. This year’s Great Tastes of the World TV commercials, filmed by director Harold Einstein, use match cuts to show how the exotic flavours of limited-edition burgers can transport customers from humdrum everyday routine to exciting new international locales. The Canadian Stack commercial shows a man and a woman talking about plans for the weekend, squeezed into an ice hockey game, holding their burgers while commuting on the train. Two guys hold their French Stack while riding in the Tour de France, or is it in their yellow or green living room?
While riding their bikes in the Tour de France, two guys talk about the merits of painting a lounge room yellow, or green.
Should plans for the weekend involve cutting the grass? Should that lawn mowing happen on Saturday or Sunday? And should one carry burgers on the train?
A busy afternoon redoing the Q2 financial report or attending an HR seminar, or just sitting at the desk? All while climbing a sheer rock face in Switzerland?
Year Six Videos
In 2018 the Swiss Stack, Italian Stack and Jamaican Chicken tastes were promoted with dramatic representations of the downsides of tourism compared to the Great Tastes of the World experience.
Great Tastes of the World Credits
The Great Tastes of the World campaign was developed at Leo Burnett London by chief creative officer Chaka Sobhani, creative director Pete Heyes, copywriter James Millers, art director Andrew Long, planner/CSU director Will Butterworth, agency producer Bruce Macrae, account director Jay Perry, account manager Imogen Malone, account executive Sophie Hedgley, and agency contact, working with McDonalds UK brand manager Lucy Johnson and marketing manager Marco Ruggeri.
Media was handled at OMD by media planner Emma Carr and communications planner Jessie Field.
Audio post production was done at Soho Square Studios.
Post production was done at The Mill.