Volkswagen Humans Adapt
Volkswagen France is running “Humains”, a commercial promoting the brand’s environmental credentials. Earlier in the month the French government announced plans to phase out petrol and diesel powered vehicles by 2040. The Volkswagen Humans campaign responds with the promise of adaptation. People have always adapted to their environment, often without realising, whether it be eating in space, going to school through deserts and forests, sleeping heaped up in hotel capsules in Tokyo, finding ingenious solutions for entertainment, refreshment, or communications, or even learning to put on makeup in the bus. Today, city dwellers perpetuate this tradition of adaptation. Volkswagen’s Golf is presented as part of the move toward electric vehicles, rechargeable hybrids, running on bioethanol and other technical advancements.
Volkswagen Humans Credits
The Volkswagen Humans campaign was developed at DDB Paris by creative director Alexander Kalchev, head of copy Patrice Dumas, copywriter Constance Godard, art director Raphaël Ghisalberti, agency producer Quentin Moenne Loccoz, music supervisor Marine Cremer, account team Alban Callet, Stéphanie Leray, Delphine Rigaud, Coralie Bouillier, Romuald Palmero working with Volkswagen marketing team Thierry Sybord, Ghislain Laffite, Timothée Gazeau, and Stéphanie Baron.
Filming was shot by director Martin Kalina via Big Productions with director of photography Julian Hohndorf, producers Raphael Carassic and Pierre Rambaldi, production director Nicolas Avram, production coordinator Nazha Dahmani and assistant producer Méliné Laffite.
Editor was Cyril Besnard. Post production was done at Mikros Image by producer Toby Ridgway.
Sound was produced at Studio 5.
Music is “Raven’s Song” by Aaron Embry.