The Study of Human Being

The Study of Human Being, the design elements used in the 2016 Dentsu Advertising Awards, has been awarded a Gold Clio at the 2017 Clio Awards. The Dentsu Advertising Awards is the most prestigious advertising award in Japan. Five posters feature crowds of people, in various configurations and levels of proximity. The images were used in an installation at the Awards, as well as in the awards year book, the rule book and promotional material. “Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.”

The Study of Human Being Dentsu Advertising Awards 2016

The Study of Human Being Dentsu Advertising Awards 2016
The Study of Human Being Dentsu Advertising Awards 2016
The Study of Human Being Dentsu Advertising Awards 2016
The Study of Human Being Dentsu Advertising Awards 2016
The Study of Human Being Dentsu Advertising Awards 2016

The Study of Human Being Credits

The Study of Human Being design project was developed at Dentsu Inc, Tokyo, by creative director Yoshihiro Yagi, copywriter Haruko Tsutsui, art director Yoshinaka Ono, copywriter Marina Danjo, designer Katsunori Nishino, print producer Masaharu Nishiyama. Print was produced at Dentsu On Demand Graphic Inc.

Photography by Amana Inc photographer Ryohei Takanashi was retouched by Takuya Tsugane, with producers Ryo Ikeda, Tomomi Arii and Kumiko Furukawa. Installation was managed by J2 Complex.