Studio+ Tears and Speed Experiences
Studio+, the smartphone film app by Vivendi and Canal+, has been launched with an advertising campaign focused on train commuters. Two commercials, “Speed” and “Tears”, show commuters totally engrossed in their viewing experiences, so much so that other passengers are affected. In “Tears” passengers waiting on the metro stand up on seats to avoid the torrents of tears shed by those viewing ten-minute films on their phones. “Ten minutes never have moved you that way”. In “Speed” a commuter sits down to watch a ten-minute film, “Brutal”, while his train whizzes at lightning speeds through the city. “Ten minutes have never taken you so far”. Christophe Coffre, Havas Paris Chief Creative Officer, said : “We need to demonstrate that emotion and action are just as intense in the mini-series format (10 x10”). I’m very proud of these two little cinematic gems”.
Outdoor scenes were shot in Chicago using drones and Red Epic. The indoor scenes, including train interiors and platforms, were shot over three days in Bangkok. The moveable set was built over 23 days in a 22,000 square feet studio, making it possible to create a train carriage and four different underground stations.
The Studio+ campaign was developed at Havas Paris by chief creative officer Christophe Coffre, creative director/art director Guillaume Fillion and copywriter Cyrine Arrar (Tears), art director Remi Arnaud and copywriter Edouard Dorbais (Speed).
Filming was shot by director Julien Seri via HRCLS (Hercules) with director of photography Reynald Capurro, producer Christopher Thiery, executive producer Hélène Husson, wardrobe stylist Tamara Faniot, with local production in Thailand through UMOON Productions Thailand executive producer Christophe Guyot and in Chicago through AICP Film Production executive producer Alexander Sanchez.
Post production was done at HRCLS and Mikros Image by VFX producer Yann Dubois, producers Raimbaut Gaffier, Louise Trojani, editor Vincent Marchand, colourist Arthur Paux, special effects supervisor Stephane Allender, special effects team Yves Delforge, Erwan Boucher, Jonathan Lagache, and Gregory Faure.
Sound and music were produced at Kouz Production by sound designer Sylvain Pierre, composers Vincent Carlo and Marius Lenoir (Speed), Daniel Wohl (Tears), produced at High Bias Productions by HCRLS producer/music supervisor Benoit Dunaigre.