Salvator Mundi Viewers awestruck
Christies, the British auction house, have made sure that members of the public have had a chance to view the Leonardo da Vinci masterpiece, “Salvator Mundi”, before it heads back into private hands for $450 million. More than 20,000 people from all walks of life have come to gaze at Leonardo da Vinci’s Salvator Mundi. After centuries in the hands of royal and private owners, its return to the public consciousness has resulted in queues wrapping around Christie’s exhibition spaces in London, Hong Kong, San Francisco, and New York. The experience of setting eyes on a work described as the ‘Divine Mona Lisa’ — one of fewer than 20 paintings acknowledged as being from the Renaissance master’s hand — is one that has moved people in many different ways, with those experiences being shared myriad times via social media. But what if the tables were turned and the Salvator Mundi (Saviour of the World) could share with us what he has seen these last few weeks? Having witnessed the most intimate details in the lives of successive French and English kings, what would the figure of Christ, depicted holding the well-being of the world in the palm of his left hand, now make of us?
Within the beautifully lit Christie’s exhibition space in Rockefeller Center, a camera was set up beneath the Salvator Mundi to record a video portrait of those who came to spend time with it. Using the wide range of responses to the masterpiece, a single piece of film has been created that shows the divine moment of connection between this powerful, mysterious, enigmatic portrayal of Christ and those who have felt compelled to observe it.
The Salvator Mundi World Is Watching film is cut to four minutes and 14 seconds to reflect the fact that in his painting, Leonardo presents Christ as he is characterised in the Gospel of John 4:14: ‘And we have seen and testify that the Father has sent his Son as the Saviour of the World.’
Salvator Mundi World Is Watching Credits
The World Is Watching campaign was developed at Droga5, New York, by creative directors Toby Treyer-Evans and Laurie Howell, senior copywriter George McQueen, senior art director Tom McQueen, senior producer Jen Chen, and producer Isabella Lebovitz.
Editor was Gary Knight at Cut + Run, with assistant editor Natalie Kasling, executive producer Lauren Hertzberg, producer Eytan Gutman. Post production was done at Jogger Studios by online producer Yoko Lytle and editor Joey Grosso.
Colourist was James Bamford at The Mill.