No More Black Targets in shooting ranges
New York Society for Ethical Culture’s No More Black Targets campaign has won a Yellow Pencil for Art Direction at the D&AD Awards. No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in paint, digital media, patternmaking and also physical installations to challenge gun violence against people of colour in the United States. Online at nomoreblacktargets.com, the campaign includes a range of posters raising awareness for a change.org petition to the International Association of Law Enforcement Firearms Instructors. Visitors to the site are invited to create their own No More Black Target poster.
The No More Black Targets petition is calling for a revamp of instruction and teaching techniques being used to train the majority of law enforcement officers by taking into account recent research on trigger bias. Young black men are three times more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. Unconscious bias can be deadly. That is, shooters aren’t just faster to fire at black targets; they are more likely to fire at them. This petition seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette.
No More Black Targets Credits
The No More Black Targets campaign was developed at Fred & Farid by chief creative Officers Fred Raillard and Farid Mokart, creative director Laurent Leccia, agency producers Karim Naceur and Felix Voegrop, illustrators/art directors Dizmology, Julien Calot, Sr.lasso, Cypha, Denton, Brolga, Buttsup, Savior Elmundo, Hektad, Rex Chouk and Thomas Raillard, web designer Caroline Tang, motion designer Vickie Wang, developer Zhiwu Wu, digital producers Jim Tran, Arthur Gaudrie, editor Matthew Xu, account team Augustin Zeller, François Grouiller and Lisa Rosario.