Lexus Man and Machine
Lexus is running a Super Bowl commercial, “Man and Machine”, starring freestyle Lil Buck, with a voiceover by actress Minnie Driver and Sia’s hit “Move Your Body”. The commercial is a showcase for the new Lexus LS and LC performance coupes, drawing parallels between the shapes and movements of the human form and the power and athleticism of Lexus’ most premium models.
The Super Bowl commercial is designed to signal a contemporary expression of luxury and performance by the Lexus brand. It also signals the first official use of the brand’s new global tagline, “Experience Amazing,” reflecting Lexus’ commitment to providing the best possible customer experiences.
Lexus Man and Machine Credits
The Lexus Man and Machine campaign was developed at Team One, Los Angeles, by chief creative officer Chris Graves, creative director Kathryn Nyquist, associate creative director Ryan DiDonato, account director Amy Oars, management supervisor Jay Thongnop, account executive Kellen Laker, senior producer Leah Bowl, director of project management Sylvia Gutierrez, program manager Jamie Lau, business affairs director Janet Anderson.
Post production was done at The Chimney Pot.
Music is “Move Your Body” by Sia from her current album “This Is Acting”. Narration was by actress Minnie Driver.