GoDaddy Internet Wants You
GoDaddy’s 2017 Super Bowl advertising campaign, “The Internet Wants You” marks the 18th Super Bowl commercial GoDaddy has aired, dating back to 2005. The 30 second “Good Morning” commercial introduces a character (played by Adam Carpenter) who personifies the Internet, and the idea that no one knows the Internet like GoDaddy. The thirty-second spot is a rollercoaster ride of Internet gags with a product payoff. At the heart of the long-term campaign is promotion for GoCentral, GoDaddy’s new service that combines a mobile-optimized website builder with an integrated set of marketing and e-commerce tools to help get people’s ideas noticed online.
Viewers are challenged to identify the dozens of visual Internet references and tech gags packed within both the Internet-Only and broadcast version of the production. The Easter eggs are designed to appeal to women and men of all ages, and include cats on Roombas, a sneezing panda and a nod to the Grace Hopper Celebration of Women in Computing, the ice bucket challenge, and “The Dress”.
During the Super Bowl game, “The Internet” and GoDaddy engaged with viewers in real-time on social media. The campaign goes beyond the game online and on television, as well as in social media, with Onion Labs at the Onion who will serve up their engaging brand of humor with “The Internet” in the months ahead.
GoDaddy Internet Credits
The Godaddy Internet campaign was developed at Bullish Inc, New York.
Post production is by Spontaneous.
Music is “Never Gonna Give You Up” by Rick Astley.