Galaxy Chase for Love and Chocolate
Galaxy Chocolate Valentine’s Day commercial, “Galaxy Chase”, follows Cupid in pursuit of a young woman rushing through life. Through the busy streets of London, our female protagonist hurriedly cycles through traffic, narrowly missing cupid’s arrow. The breath-taking chase continues to build suspense through London’s landmarks, as she continues to move too fast for the arrows to reach her; but striking others in her path. The film concludes when our heroine finally pauses in the moment and we see loves first strike. The film ends with a relevant message for today’s generation: “Rush Less. Feel More”. The Galaxy Chase commercial is designed to provide a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time to find pleasure in the world around us.
Olivia Cheng, Galaxy’s UK Marketing Director says:
“With chocolate being the second most popular gift to give on Valentine’s Day, it’s the perfect time of year for GALAXY to be showing the benefits of its silky smooth chocolate and what can happen when people choose to find time to enjoy a GALAXY moment, in our modern take on the classic Cupid story.”
AMV BBDO collaborated with Juan Cabral and MJZ for the production, Creative Directors Nadja Lossgott and Nicholas Hulley said,
“It’s a modern fable. In our increasingly busy, do it all and have it all lives, it’s a reminder that sometimes we need to take a moment for pleasure.”
Galaxy Chase Credits
The Galaxy Chase campaign was developed at AMV BBDO by creative directors Nicholas Hulley and Nadja Lossgott, copywriter Caio Giannella, art director Diego de Oliveira, agency planner Cat Collins, agency producer Darapen Vongsa-nga, account management team James Drummond, Robyn Rieu, Callum Raines, working with Galaxy UK marketing director Olivia Cheng and marketing manager Nigel Lorimer.
Media was handled at MediaCom.
Post production was done at MPC.
Music was produced at Soundtree by Andrew Kingslow and Peter Raeburn.
Audio postproduction was done at 750mph.