Der Tagesspiegel Trump Newspaper Stack

Der Tagesspiegel, a German newspaper, and Scholz & Friends have won two Grand Prix awards for their print ad: “Newspaper Stack – Trump”, at the London International Awards (Poster) and the Epica Awards (Press). Launched in the lead up to the US Presidential elections in November 2016, the print ad shows a stack of newspapers featuring the face of Republican nominee Donald Trump, his mouth replicated to produce the impression of a shout. The caption: “Will he bully his way into the White House?”. The Newspaper Stack campaign included two other print ads, covering the migrant crisis (The Migrant Crisis: How much do we really have to cope with?) and the 2016 European Football Championship (Our National Team: Are they really invincible?)

Der Tagesspiegel Newspaper Stack - Trump

Der Tagesspiegel Newspaper Stack - Trump
Der Tagesspiegel Newspaper Stack - Soccer

The Newspaper Stack campaign also included 10 second commercials and animated gifs.

Der Tagesspiegel Trump Credits

The Der Tagesspiegel Trump campaign was developed at Scholz & Friends by chief creative officer Matthias Spaetgens, managing creative director Robert Krause, creative director Jörg Waschescio, art directors Agnieszka Kalwak and Erika Stuhl, copywriter Lena Klockenbring, art buyer Kirsten Rendtel, and account manager Susanne Caroli.

Photography by Karsten Wegener was retouched at sevengreen picture works.