BMW dDrive Dog Basket launched April 1
Man’s best friend. A constant companion. Ever wondered how you could repay your dog for their unconditional love? Well, wonder no longer. Introducing the BMW dDrive dog basket: the exhilaration of the open road is no longer exclusive to just its drivers. The basket is the perfect gift for dogs who love the thrill of the drive. The revolutionary carbon fibre, TwinPower Turbo fan sets a new standard in efficiency, whilst three power modes (ECO PRO, COMFORT and SPORT) allow you to customise the experience. Upholstered in luxurious Nappa leather, even the colour and finish of your BMW dDrive model can be personalised to match the unique style of your dog. Created by FCB Inferno, the BMW dDrive film launches on social channels on April 1, with a press ad running in The Daily Telegraph, i, The Guardian and The Times.
Jack Russell, BMW’s Head of Product Fabrication, says “We want everyone to be able to enjoy the thrill of driving a BMW and so we have taken our innovations in mobility solutions using carbon fibre and TwinPower Turbo technology to provide a product for a brand-new audience. Owners can also feel safe in the knowledge that their canine friends are enjoying the thrill of the drive in a BMW without any potential mishaps or damage to the back seats!”
BMW dDrive Dog Basket Credits
The BMW dDrive Dog Basket project was developed at FCB Inferno, London, by managing partner Katy Wright, senior account director Laura Kelly, account manager Barnaby Kelly, chief creative officer Al Young, copywriter Gerard Roda, art director Vivien Decombe, senior designers Adam Booker and Alex Gill, head of studio Rich Bagley, senior artworker Matt Johnson, project manager Feven Mehari, head of broadcast/producer Jason Ayers and Kate Mahoney, head of strategy Ben Jaffé.
Post production was done at Unit.