Apple Stroll Down with AirPods
Apple is promoting the AirPods product line with “Stroll,” a 60-second black and white commercial set in Mexico City. Freestyle dancer Lil Buck, wearing white dancing shoes, has his gravitation limitations released when he connects to his iPhone 7’s music using his wireless AirPods. Marian Hill’s track “Down” becomes the soundtrack for a gravity-defying interaction with walls, shop windows, cars and the pavement. Lil Buck is using the gangsta walking dance style developed in Memphis, his home city, otherwise known as jookin’, choppin’, and buckin’. A shorter commercial provides a visual interpretation of the same track “Down”, using white quarter notes to outline the key elements of the piano accompaniment.