Apple Stroll Down with AirPods
Apple is promoting the AirPods product line with “Stroll,” a 60-second black and white commercial set in Mexico City. Freestyle dancer Lil Buck, wearing white dancing shoes, has his gravitation limitations released when he connects to his iPhone 7’s music using his wireless AirPods. Marian Hill’s track “Down” becomes the soundtrack for a gravity-defying interaction with walls, shop windows, cars and the pavement. Lil Buck is using the gangsta walking dance style developed in Memphis, his home city, otherwise known as jookin’, choppin’, and buckin’. A shorter commercial provides a visual interpretation of the same track “Down”, using white quarter notes to outline the key elements of the piano accompaniment.
Apple Stroll Credits
The Apple Stroll campaign was developed at TBWA/Media Arts Lab by chief creative officer Duncan Milner, group creative director JD Jurentkuff, creative director Greg Greenberg, associate creative director/art director Marcus Brown, associate creative director/copywriter Evan Schiller, agency producers Tana Bertino, Jennifer Pearse, Chris Perry,
Visual effects were produced at The Mill.
Sound was produced at Live Studios.
Music is by Marian Hill (Jeremy Lloyd and vocalist Samantha Gongol).