All that we share on TV2 in Denmark

TV2 in Denmark has launched “Alt Det Vi Deler” (All that we share), a commercial featuring 80 Danes from all walks of life, a challenge to growing attitudes of discrimination on the grounds of ethnicity in Denmark and across the world. The participants were given 40 questions to consider before filming. Throughout the shoot they were invited to cluster according to their responses. There was no requirement that they stick to their answers on the day of filming. The film was released on the same day that President Trump issued his executive order, “Protecting the Nation From Foreign Terrorist Entry Into The United States”. The commercial celebrates the concept of a tolerant and connected society in Denmark.

TV2 All That We Share

All that we share Transcript

It’s easy to put people in boxes. There’s us. And there’s them. The high earners. And those just getting by. Those we trust. And those we avoid. There’s the new Danes. And those who have always been here. The people from the countryside. And those who have never seen a cow. The religious. And the confident. There are those we share something with. And those we don’t share something with.

Welcome. I am going to ask you some questions today. Some might be a bit personal – but I hope you will answer them honestly. Who in this room was the class clown? Who are step parents? And then there’s suddenly us. We who believe in life after death. We who have seen a UFO. And all of us who love to dance. We who have been bullied. And we who have bullied others. And then there’s us who had sex this past week. We who are brokenhearted. We who are madly in love. We who feel lonely. We who are bisexual. And we who acknowledge the courage of others. We who have found the meaning of life. And those of us who have saved a life. And then there’s all of us who just love Denmark. So maybe there’s more that brings us together than we think. TV2Danmark All that we share.

All That We Share

All That We Share Credits

The TV2 All That We Share campaign was developed at &Co, Copenhagen.

Filming was shot by director Asger Leth via Moland Film.

Music, “Heartfelt Universe” by Michael Sajic, was licensed through Upright Music and Bibliotheque Music.

Filed under: Commercials

Tagged: , , ,