AirBnB Until we all belong in Australia

AirBnB Australia is raising support for marriage equality in Australia with “Until We All Belong”, a campaign featuring an incomplete ring. As part of its mission is to create a world where anyone can belong, Airbnb is today asking Australians to make their support of marriage equality known by wearing the symbol of marriage itself – a ring. Launched with support from some of Australia’s biggest brands including Qantas, Google, ANZ and eBay, and in collaboration with The Equality Campaign, AirBnB Until We All Belong marks the most public corporate declaration for marriage equality in Australia to date. Online at, the campaign includes a 60 second and 30 second commercials, along with personal stories and opportunities to make a public statement of support.

AirBnB Until We All Belong

The AirBnB Until We All Belong initiative calls on the people of Australia to show their acceptance of marriage equality and commit to wearing a bespoke ring until same-sex marriage is recognised in Australia. Designed in support from world-renowned designer Marc Newson, this unique, matte black metal ring is a visual representation of the gap in marriage equality and is intricately engraved with the words ‘Until We All Belong’ on the interior. Airbnb is also making it easier for Australians – no matter where they call home – to get involved by making the rings free of charge and standardising postage costs across the country.

AirbnB Until my uncle can belong
AirBnB Until We All Belong - the gap we need to close

Airbnb CEO and head of community, Brian Chesky, said he hopes the movement will spark conversations about acceptance across Australia by putting marriage equality back on top of the nation’s political agenda.

Says Chesky: “Openness and belonging are at the heart of Airbnb – it’s at the core of what we do every day. We are committed to helping people belong no matter where they are in the world and strongly believe that everyone should have the right to marry the person they love. This is an opportunity for people to show their support for marriage equality – not just those within the LGBTQI+ community, but for anyone to make their support for a brother, sister, parent, friend or loved one known.”

The Equality Campaign executive director, Tiernan Brady, said this campaign is about the most Australian of our values, which is a fair go for all.

Says Brady: “Two-thirds of the nation as well as a majority of politicians want every Australian to be able to marry the person they love in the country they love. Marriage equality will not change anything for the vast majority of Australians but will make a profound difference to the status and dignity of many. It is wonderful to have so many businesses creating this campaign. They do so because they know that equality and fairness is good for their employees, their customers and for all Australians. Until We All Belong sends a powerful signal to parliament that the need for marriage equality will continue to grow in size and determination until the law changes to reflect the will of the Australian people.”

AirBnB Until We All Belong Credits

The AirBnB Until We All Belong campaign was developed at Clemenger BBDO Melbourne and Flare BBDO. Media was handled by Starcom.

Filming was shot by The Glue Society director Jonathan Kneebone via Revolver/Will O’Rourke.

Photography was by Derek Henderson and Map Ltd.

Music by Angus MacRae was licensed via Level Two Music.

PR was handled by n2n Communications.