World Bread Day in Madrid

The World Bread Day, October 16, is an event created by the International Federation of Bakers (UIB). The day is designed to celebrate the history and future of bread, share the work of bakers across the world, and help exchange views on the raw material from which many varieties of bread are made. CLV, an advertising agency in Madrid, has produced a film for they, shot in Panic, one of the best bakeries in Madrid, where bread is an object of worship elevated to the status of precious art.

World Bread Day

World Bread Day Credits

The World Bread Day campaign was developed at CLV, Madrid, by executive creative directors Fran López, Alfonso Velasco, art director Beatriz Botet, copywriter Elena González, account director Ines Díaz-Casariego working with Panic marketing officer Javier Marca.

Filming was shot by directors Carlos León and Carlos Mendoza via Attic Films with director of photography Rafa Reparaz and executive producer Rafa Endeiza.

Sound was designed at La Panadería. Music was by Luis Hernaiz.