VW Denim Road
Volkswagen is promoting the new Beetle Denim with “VW Denim Road”, an integrated advertising campaign connecting denim sticking with the road form. This is the latest incarnation of the iconic Beetle Jeans model, which first made its debut in the 1970s. With a jeans-inspired interior and denim-like convertible top, it brings street style to the road. To announce its launch, Volkswagen and Deutsch created a series of posters that show what appears to be a highway made of denim. The Beetle Denim poster series is featured at top dealerships throughout the United States and were accompanied by a social video on YouTube, Facebook and Instagram. “From runway to highway, the limited edition Beetle Denim makes its fashion debut. With a stonewash blue exterior and a denim blue convertible top, denim on denim has never looked better.”
New Beetle Denim Credits
The New Beetle Denim campaign was developed at Deutsch, Los Angeles, by chief creative officer Pete Favart, chief digital officer Winston Binch, executive creative director Todd Riddle, group creative director Heath Pochucha, creative directors Zaid Al-Asady, Daniel Barak, art director Alice Blastorah, copywriter Shiran Teitelbaum, interactive creative Karan Dang, executive integrated producer Erik Press, senior integrated producer Samantha Bonom, director of integrated production Vic Palumbo, group account director Tom Else, account director Alex Gross, VFX director Austin Meyers, motion designers Luis de Leon, Ted Markovic, and lead 3D artist Shawn Lipowski, working with Volkswagen USA marketing VP Vinay Shaman, marketing communications general manager Jennifer Clayton and advertising manager Chanel Barres.