Visa Heart of the Olympian
Visa Europe is running “Heart of the Olympian”, an advertising campaign designed to drive awareness of Visa’s sponsorship of the Rio 2016 Olympics Games. The film at the heart of the Visa Heart of the Olympian campaign follows an athlete preparing to compete and depicts the journey he goes through in the build up to the ultimate moment; the competition. His everyday life is interspersed with images of a beating heart, drawing parallels between the heart of an athlete and Visa. “Visa is the beating heart of payments. Just like your heart, Visa is always ready, always performing, whenever you need it.”
Visa has been the exclusive payment services sponsor and only card accepted at the Games since 1986.
Gary Twelvetree, Executive Director, Brand & Central Marketing at Visa Europe, said: “Visa’s dedication to the Olympic movement, National Olympic Committees and individual athletes has helped ensure the continued success of the Olympic Games. As an Olympic sponsor, Visa Europe can bring fans closer to the heart of the Games in Rio. Visa is the beating heart of payments – our system never stops and works whenever and wherever it’s needed. Just like the Olympians that will compete in the Games this summer, Visa is always on and ready to perform. This film is a celebration of that synergy.”
The Visa Heart of the Olympian campaign was developed at Saatchi & Saatchi London by chief creative officer Kate Stanners, creatives Ben Robinson and Mike Whiteside, planner Lisa Bowcott, agency producer Celestine Hall, account team Adam Collins, Alice Flanagan, and Lucy West working with Visa Europe executive director, brand & central marketing, Gary Twelvetree, head of content, sales and marketing Helen Wynne and senior manager, content, brand and central marketing Aaron Childs.
Media was handled at MEC.
Post production was done at Glassworks by VFX supervisor Jordi Bares, Flame artist Duncan Horn, 3D artists Andy Nicholas, Julian Johnson, Vladimir Venkov, Nuke artists Mark Holman-Harris, Leanne Pletersky, Tiago Barbosa, and smoke artist Aleks Ugarow.