get more out of giving

Online merchandise store is running “Get More Out of Giving”, an advertising campaign centred on an animated commercial. The Get More Out of Giving advert follows the story of a big-hearted woman as she makes her Christmas journey home from work, spreading festive cheer by giving gifts wrapped in glowing pink. Our heroine is accompanied by a flying heart. With each gift she gives, we see her heart react delightedly; growing in size as the faces of the men, women and children she gives to light up with Christmas glee. Once finally home she is awoken with a present from her little girl, and she sees that her daughter has the same love of giving as her. The get more out of giving campaign features brand and promotional TV work, press and OOH, VOD, video bumpers, digital takeovers, real-time DOOH in London, behind the scenes ‘bloopers’ and a social content campaign including bespoke mobile-first video and a competition, featuring ITV presenter Rochelle Humes, to win a Christmas gift for someone else. Get more out of giving commercial get more out of giving Credits

The get more out of giving campaign was developed at St Luke’s London by executive creative directors Al Young and Julian Vizard, group creative head Mick Brigdale, agency producer Chloe London, planners Rose Van Orden and Hannah Ray, business lead Lara Poole, account director Stephen Attree and senior account manager Harriet Simonis, working with group marketing director Kenyatte Nelson.

Media was handled at Vizeum. Mobile agency was Somo.

Animation was produced at Against All Odds via Passion Pictures by directors Derek Picken and Niklas Rissler, with producers Fritte Colliander (AAO), and Kate Goodwin (Passion).

CG production was done at Milford by CG producer Demian Zerins, CG supervisor John Roxenhead, lighting supervisor Daniel Holmgren, modelling supervisor Michel Guillemain, animation supervisor Tommie Lofqvist.

Colourist was Simon Cristea at Rushes with producer Joe West.

Post production was done at Nineteen Twenty Post.

Audio post production was done at Grand Central by producer Ben Leeves. Music, “The Gift of Giving”, was composed by Michael Sajic via The Sound Works.