Vaseline Wonder Jelly through history

Vaseline is promoting the addition of Vaseline Petroleum Jelly to all Vaseline lotions with a look back through Vaseline’s past. In 1870 Robert Cheesbrough travelled around the state of New York on a horse and cart to demonstrate the healing power of his newly invented Vaseline Wonder Jelly. He even went as far as burning his own skin to show how powerful his product was. The Vaseline Wonder Jelly commercial takes us through the uses of Vaseline in polar expeditions, the ballet, the boxing ring and in war. And so the new global positioning and tagline, “The Healing Power of Vaseline”. The commercial has won Gold at the 2016 Clio Awards.

Robert Cheesebrough in Vaseline Wonder Jelly commercial

Vaseline Wonder Jelly Credits

The Vaseline Wonder Jelly campaign was developed at BBH New York by chief creative officer Ari Weiss, executive creative director Laura Fegley, creative director Hemant Jain, creatives Hugo Bierschenk and Dean Woodhouse, and head of production Kate Morrison Schermers.

Filming was shot by director John Hillcoat via Stink, Los Angeles.

Music was produced at Woodwork Music.