US Postal Service Hippopotamus for Christmas
The US Postal Service 2016 Holiday campaign features a young girl who sees a hippopotamus and is immediately smitten. Her parents pick up on that and rely on the postal service to deliver hippo-themed surprises ordered online to delight their daughter, until she becomes infatuated by another member of the animal kingdom. The US Postal Service Hippopotamus ad is part of the USPS Holiday 2016 campaign, designed to emphasize the US Postal Service’s tradition of delivering cheer and the value the Postal Service offers consumers and businesses during the holidays. The campaign, online at usps.com/holiday, features direct mail, TV, radio, print, digital and social media promotions.
US Postal Service Hippopotamus Credits
The USPS Holiday Hippo ad was developed at McCann New York by chief creative office (North America) Eric Silver, chief creative officers Tom Murphy and Sean Bryan, executive creative director Patrick Clarke, senior art director Lizzie Wilson, senior copywriter Tali Gumbiner, copywriter Tori Nygren, chief production officer Nathy Avirim, senior producer Donna McCracken, account team Kevin Scher, Laura Decker, Christina Rizzo, Trevor Kim, and Cornelia Sullivan, working with USPS brand marketing specialist Lilly Shapiro, brand marketing executive director Chris Sarpenko, marketing director Paul Gazarra.
Post production was done at Big Sky Editorial by editor Chris Franklin and lead VFX artist Ryan Sears.
Colorist was Tim Masick at Company 3.
Sound was mixed at Sonic Union by sound engineer Steve Rosen.
Music, “I Want a Hippopotamus for Christmas”, was written by John Rox and performed by 10-year-old Oklahoma singer Gayla Peevey in 1953. A local promotion at the time, following on from the popularity of the recording, led to Gayla being given a baby hippopotamus on Christmas, which she donated to the Oklahoma Zoo.